E-mail marketing question

I hope that this thread is in the right subforum because I just couldn't find the e-mail marketing subforum.

So, I am having a site, where people are asked to enter their email address in order to confirm their submission to the site. They get a confirmation link on their email, click on it and whatever they wanted to post is on the site. This is it.
They don't actually subscribe to an email list, but it clearly says on the site that their email may be used for notifications from the site.

So what do you experienced email marketeers think about sending them occasional emails with offers or anything that can make me money?
Of course, I will offer them an "unsubscribe" option in each email, but is this method compatible with US or EU law, or is this method considered as spamming?
Can I get sued?

Thanks for your replies!

What you are building is a valuable list of valid email inboxes and it can work for you in future. But as you haven't clearly asking them for permission to send future emails with particular promotional subject matter, therefore it is considered as spamming according to spam act. Spam act recommends to take permissions for future email communication. But the list you are building is better than a scrapped or purchased list.

Thanks,

Thanks for your reply!

email marketing is 80% of spam people are just spammed even you would be getting some mails of promotional offers!

First, I would like to thank you two for answering my question.

But now, I have another question.

Clearly as CAN SPAM ACT says, you must include a valid physical postal address in your emails and offer an "unsubscribe" option.

But as I see on bloglovin daily feeds, there is no physical address, only the "unsubscribe" button.
And when you register a blog at wordpress, they send you a confirmation email without "unsubscribe" option or physical address whatsoever.

If I interprete the law in the right way, the valid physical address is needed only in commercial emails. Is this true?
And is it legal to send these confirmation emails like wordpress does and also some blog directories without any physical address or unsubscribe option?

Sorry for bugging you guys with these questions, but I don't study law and don't know much about it.
Thanks in advance!

Well simplify it,

Always include valid "From" To" Reply-To" address and information such as the name of domain and email address from where the message is originated. Your email must carry out accurate information regarding personal or business identity.]

Deceptive subject lines are not allowed as per spam act, the subject line which does not reflect the content of the message can be treated as Spam. Therefore always include clear subject line descriptive and unambiguous to reflect the content of message.

Include valid postal address information in your message.'

Above are few conditions of Spam act. But it strictly not the case with industry, in emailing industry people do include deceptive subject line and get very good open rate at times.

Thank you for your answer!

But the problem is with the physical address. I don't want to send my physical address all over in every email.

Like bloglovin daily feed does not have a physical address. Only an unsubscribe button.

I guess it is because it is not a commercial email?

cape verde island said:

I hope that this thread is in the right subforum because I just couldn't find the e-mail marketing subforum.

So, I am having a site, where people are asked to enter their email address in order to confirm their submission to the site. They get a confirmation link on their email, click on it and whatever they wanted to post is on the site. This is it.
They don't actually subscribe to an email list, but it clearly says on the site that their email may be used for notifications from the site.

So what do you experienced email marketeers think about sending them occasional emails with offers or anything that can make me money?
Of course, I will offer them an "unsubscribe" option in each email, but is this method compatible with US or EU law, or is this method considered as spamming?
Can I get sued?

Thanks for your replies!

Click to expand...

Hello,


Sending emails commercial or non-commercial is not Spam. But you might be using a IP, SMTPs or Domain that is listed in "Blacklist". People have many problems while sending emails or running a campaign on a software (bulk emaling) the most know issue is "Blacklist". As you can see you will find many Free service providers on the internet that provide number of email to send out daily for Free. However there is nothing Free in internet marketing. On the other hand you can see that IPs, SMTPs and Domain cost a amount. So that could be provided Free from a company. Mostly of the Free service providers give you the account Free and assign you the SMTPs, IPs and Domains that are Blacklist (being used in the past by paid users). After some time when you reveal that the email are being send to the Spam folder or your unable to hit the email Inbox, you can contact they company and they will ask to you purchase the service. Therefore, I personally never advice anyone to waste your time on thing that your getting free service. I will recommend you to get something paid and be serious about email marketing (as it's the main aspect to build up your business ).


I will suggest you to use "Imailunlimited" as they are the best one in the market of Bulk emailing. You can purchase any of there plans. The most important part of the company is they only have Dedicated SMTPs. IPs and Domain. If your using dedicated platform you will never get blacklist or caught by the SPAM cops (that ends the emails in Spam folder).


Also you will find many features in there software such as, IP rotation, Domain rotation, Email List splitting and the main point of them all is Live Reports ( Opens + Clicks + Deliveries + Bounces + Blocks).


Thanks for the paid attention on my post.