E-commerce website product page description word count

robin222

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What is the best word count for product page descriptions on e-commerce sites for SEO rankings?
400 words, 500 words, or more?
 
I don't think there's an exact number. I see ecom pages ranking all the time, and sometimes they have 50-60 words, sometimes 700-800 or more...

I think other variables come into play (of which the strength / authority of your domain seem very important as I rarely see "mom and pop" stores ranking for buyer keywords)
 
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