E-Commerce store with thousands of products

A friend owns a toy store and has thousands of toy products in his physical store. He has an e-commerce website listing the same products but barely gets any orders. What's the best form of advertising for his e-commerce website?

His domain name is a PR of 2 but it would be hard to do organic SEO for a website like that wouldn't it? Since each product is on a separate page, it's not like I can build links to over 1,000 separate pages. However if I build links to the homepage or top-level category pages, will the link juice pass on to all those individual products and make them all rank higher?

Otherwise, what else can be done? He had a company run a Facebook campaign, and while they get him a bunch of likes, they were just posting stupid things and there were only 30 visits to the website from Facebook in months. So that obviously wasn't effective. What about the display network in Adwords? What if he runs an Adwords campaign and creates a display network ad that shows a special deal such as 20% off of all products between now and the end of December. Do you think that would work? There has to be some kind of incentive to just not go to Amazon. Please give me an idea of what I can suggest.

What type of content is used for the product pages? Is it unique?

sixalarm said:

What type of content is used for the product pages? Is it unique?

Click to expand...

Nope. All of the info including the title and description is copied from Amazon

PPC.
We are dealing with many Ecommerce businesses and if you have the right person to assist you, it will turn out great.

Feel free to read more about this solution here: http://www.blackhatworld.com/blackh...s-no-money-upfront-no-risk-no-obligation.html

Bragah said:

PPC.
We are dealing with many Ecommerce businesses and if you have the right person to assist you, it will turn out great.

Feel free to read more about this solution here: http://www.blackhatworld.com/blackh...s-no-money-upfront-no-risk-no-obligation.html

Click to expand...

Are you usually successful with your campaigns? I've had a dentist friend try out 4 different individuals who ran 4 different Adwords campaigns and they all lost him money. The conversions weren't good enough for what he was spending. Do you happen to know if the dental industry is generally hard? What about toys - do you think you can run a good campaign with that?

mqs1000 said:

Are you usually successful with your campaigns? I've had a dentist friend try out 4 different individuals who ran 4 different Adwords campaigns and they all lost him money. The conversions weren't good enough for what he was spending. Do you happen to know if the dental industry is generally hard? What about toys - do you think you can run a good campaign with that?

Click to expand...

I got your private message and responded there.
Let`s talk more on Skype as we don`t want to disclose too much information.

He should probably do retargeting at the very least for PPC. Why not try campaigns for his most popular selling products?

SEO could be huge but then again he's probably going up against sites like Amazon, so that will be tough. Some of the longer tail keywords may still bring some traffic though.

i dont think its that hard to rank for individual products, you just have to put the work in. i am currently building a ecommerce store with over 200 products so far and most of all products rank on page 1 or 2 for the product name. its in a pretty competitive niche as well.
delete duplicate content
hire a writer or write it your self 250 words minimum
load images that have friendly titles like wwf-hulk-hogan-action-figure-1026396 or whatever the model number is
fill in extra info on alt text
use clean or friendly urls
google how to avoid duplicate content on e commerce websites
there is a tone of info out their just got to look for it.