A friend owns a toy store and has thousands of toy products in his physical store. He has an e-commerce website listing the same products but barely gets any orders. What's the best form of advertising for his e-commerce website? His domain name is a PR of 2 but it would be hard to do organic SEO for a website like that wouldn't it? Since each product is on a separate page, it's not like I can build links to over 1,000 separate pages. However if I build links to the homepage or top-level category pages, will the link juice pass on to all those individual products and make them all rank higher? Otherwise, what else can be done? He had a company run a Facebook campaign, and while they get him a bunch of likes, they were just posting stupid things and there were only 30 visits to the website from Facebook in months. So that obviously wasn't effective. What about the display network in Adwords? What if he runs an Adwords campaign and creates a display network ad that shows a special deal such as 20% off of all products between now and the end of December. Do you think that would work? There has to be some kind of incentive to just not go to Amazon. Please give me an idea of what I can suggest.