Well, I'm sure this is certainly going to cause a stir up! BTW - I really have nothing to prove but share this information, so don't hate the messenger! So PageRank. It's still alive and its heart still beats. BUT BUT BUT - Yes, type in pagerank into Google and see the masses of results of SEO blogs saying it's DEAD / DESTORYED / BLASTED INTO OBLIVION etc etc No. Fortunately it's not dead. It's just Google has decided NOT to update it's toolbar or figure for front end users (that's us) Pagerank is still a fundamental and core part of Google's organic search algorithm. It was what they created (many moons ago) to give an SSF (simple statistical figure) on a websites authority online by collating information from IBL's, OBL's, content and relevancy and pushing it through a calculation to give a number between 0 and 10. So I'll mention it again; Google still use PageRank. They just don't update their toolbar to give you the updated figure. Front-end page rank updates isn't an automated process. Hence why, 2-3 years ago, we only saw 1-2 page rank updates a year! (It's manually processed). Technically therefore you can argue PageRank is dead ONLY if you using it in the context from acheiving an advantage from an SEO point of view. This is because the figure of PR you see today on a website (if historical) is based on 2013 results. Let's get the discussion going.