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Duration and Bounce rate matter?

Discussion in 'White Hat SEO' started by DanSteel, Feb 14, 2017.

  1. DanSteel

    DanSteel Newbie

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    Noob question please...I found out that my site with average 45% bounce rate and 3 minute duration rank super high with minimal SEO effort.

    Does Duration and bounce rate really matter?
     
  2. staypositive

    staypositive Jr. VIP Jr. VIP

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  3. DanSteel

    DanSteel Newbie

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    Great article! so Dwell time is REALLY important.
     
  4. Jared255

    Jared255 Jr. Executive VIP Jr. VIP Premium Member

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  5. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    They daily dilbert comic strip ranks very well and has a 99% bounce rate and < 1 minute duration. I'd say that Dilbert is highly successful and Google agrees. So the question is what makes the difference? Well the Dilbert page terminates the search meaning that people don't continue clicking links in the search results for the same search term and Dilbert has high degree of repeat visitation... so people keep coming back to that result. The bounce rate and duration from Google Analytics actually don't matter and are more descriptive of the nature of the content and not its quality.
     
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  6. Gofobu

    Gofobu Jr. VIP Jr. VIP

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    As validseo pointed out it also depends on the type of site you have.
    Search engines are getting smarter and smarter and this is one way in which this reflects on SEO.
     
  7. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    It is a small factor, but you can't fake it. Also 45% is a fair bounce rate on most niches so I wouldn't worry. 3:00 isn't bad either.

    -ThopHayt