Dumping money in a high volume keyword.

I have a question on my mind and it's consistently hunting me. If for example, you're doing a launch, and your biggest keyword(highest search volume) that your competitors are ranked for is in your PPC campaign. But is performing terribly. 30 clicks, $30 spent, and no sales. Is there ever a time when you would keep dumping money in a keyword that you're losing money on? Or would you just stick to the easier keywords that perform better?

Keep getting data to get better cpc never shut down ad just put 5dollar/day to pause it

MicroBit-OMS said:

I have a question on my mind and it's consistently hunting me. If for example, you're doing a launch, and your biggest keyword(highest search volume) that your competitors are ranked for is in your PPC campaign. But is performing terribly. 30 clicks, $30 spent, and no sales. Is there ever a time when you would keep dumping money in a keyword that you're losing money on? Or would you just stick to the easier keywords that perform better?

Click to expand...

What are the prices on your products? I would change to low comp keywords or do a better research on them

If you're dumping money and not getting results then there's a reason - you should come up with a hypothesis what the issue is, try addressing it, and see if the results improve. If not ... then rinse and repeat.

If I were you, I'd stop the campaign and OPTIMIZE my landing pages first

Do low volume tests to optimize so you can minimize your burn rate

How do you optimize?

Optimize your Google Adwords ad
- Title
- body text

Optimize on an ELEMENT by ELEMENT basis (conversion page)
- pictures
- header text
- body text
- call to action

Keep optimizing until you find a formula that works then SLOWLY SCALE up your ad spend to make sure your conversion % is consistent

crabetan said:

Keep getting data to get better cpc never shut down ad just put 5dollar/day to pause it

Click to expand...

Trying very hard to find out gold mining one but still no luck. So we cut out a daily budget and of course, we're running those keys. Thanks for your suggestion.

skule said:

What are the prices on your products? I would change to low comp keywords or do a better research on them

Click to expand...

Product prices are around $25-40. I've checked your profile will PM you when we need your expert help.

blackbeans said:

If I were you, I'd stop the campaign and OPTIMIZE my landing pages first

Do low volume tests to optimize so you can minimize your burn rate

How do you optimize?

Optimize your Google Adwords ad
- Title
- body text

Optimize on an ELEMENT by ELEMENT basis (conversion page)
- pictures
- header text
- body text
- call to action

Keep optimizing until you find a formula that works then SLOWLY SCALE up your ad spend to make sure your conversion % is consistent

Click to expand...

Thank you very much for your kind & valuable tips. Yes, we're continuously researching to dig up the best one.

rb32 said:

If you're dumping money and not getting results then there's a reason - you should come up with a hypothesis what the issue is, try addressing it, and see if the results improve. If not ... then rinse and repeat.

Click to expand...

Keeping the previous key with a low daily budget we're trying to figure out the exact issue. Thanks for your comment.