- Feb 10, 2018
- Reaction score
I have a question on my mind and it's consistently hunting me. If for example, you're doing a launch, and your biggest keyword(highest search volume) that your competitors are ranked for is in your PPC campaign. But is performing terribly. 30 clicks, $30 spent, and no sales. Is there ever a time when you would keep dumping money in a keyword that you're losing money on? Or would you just stick to the easier keywords that perform better?