Hey, I have a website for dog owners that receives about 700 - 800 unique hits a day. This summer I want to try my hand at media buying and I have seen a lot of people saying that you should drop cookies and get info about visits so that you can for the use of media buying. Would it be a good idea to collect the data from my site so that I have a list of dog owners that I can market to? Would I be able to sell someone the data collected off my site (legally). How would the data be used in media buys, would I just have it all in a database etc. These may be nub questions but I have not done any media buys before. any help/ links to good threads would be very helpful. thanks in advance.