Drop in Mobile Organic Traffic since April

decpecs · May 14, 2018

Hi
I'm experiencing a sharp drop in mobile traffic since April 10th.

Can't figure out what's going on. The number of indexed pages didn't drop. It doesn't seem like a ranking penalty cause CTR and average position stayed steady. The only thing that seems to magically drop is the number of impressions and clicks.

This is only for mobile traffic. Desktop traffic remained steady without any changes.

Any ideas what's going on?

decpecs · May 14, 2018

This is a screenshot from the search console (last 90 days):

Lightproxies · May 14, 2018

Big G has updated their core algorithm for mobile in March, and another core update was implemented on April. Although the mobile SERP has stabilized, it appears that the desktop SERP is still fluctuating.

Thus, this could be a G-dance for your site - as every site is different, and the update could be on a different schedule.

A few things that you can do -
1) Take a look at AMP or possible implement that
2) Check your site's structured data and see if there are any error
3) Check whether your site has a penalty

decpecs · May 14, 2018

Lightproxies said:
Big G has updated their core algorithm for mobile in March, and another core update was implemented on April. Although the mobile SERP has stabilized, it appears that the desktop SERP is still fluctuating.

Thus, this could be a G-dance for your site - as every site is different, and the update could be on a different schedule.

A few things that you can do -
1) Take a look at AMP or possible implement that
2) Check your site's structured data and see if there are any error
3) Check whether your site has a penalty

thanks
I dont think it's a penalty (I would experience a drop in rankings if it was a penalty). It's strange but average position haven't changed. It's like a big chunk of impressions simply vanished.
We dont have any structured data.

soa0611 · May 14, 2018

decpecs said:
thanks
I dont think it's a penalty (I would experience a drop in rankings if it was a penalty). It's strange but average position haven't changed. It's like a big chunk of impressions simply vanished.
We dont have any structured data.

I have the same, no change in positions but traffic dropped by 50%

decpecs · May 15, 2018

soa0611 said:
I have the same, no change in positions but traffic dropped by 50%

Is that only for mobile traffic?
Did you manage to figure out the reason?

Drop in Mobile Organic Traffic since April

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