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DON'T Be Scared To Charge More $$$

Discussion in 'Making Money' started by funkybunker, Mar 23, 2014.

  1. funkybunker

    funkybunker Supreme Member

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    Are you worth $100? How about $50? If you answered no, then WHY ARE YOU CHARGING THIS TO CLIENTS?

    "But Funky! You don't understand brah! My prospects can't afford your typical $2000+ plan."

    Really? Well that's your fault. First for not scoping the proper leads (you know, those people paying $$$-$$$$ monthly on adsense cause their SEO is shit) and second for believing them after doing so. There's always the possibility that your approach needs tweaking. You can't FATHOM the power of a simple ahrefs screenshot...wow my SEO needs work.

    "Fuck this I quit IM, all you rich guys act like it's so gosh-darn easy."

    I'm not filthy rich (financially) but I'm not hurting. Are you on hard times and need cash? There's your problem: You're selfish and acting like a poor man. The first secret is not selling anything...don't even mention your business name. You're getting paid to help people. I guarantee this mindframe will improve your conversions.

    Funky's 3-Step Method to Landing Clients (and generally being more awesome)
    • Set your Google Search Tools to your State/City and start digging for Construction, Lawyers, Cafes, Car Dealerships and so on. ie; "San Antonio Carpenter"
    • Select ONLY the businesses with Ads displayed (yellow square near their name) and save their URL in a list
    • Once you have a decent list, add their URLs into Spyfu to see what they're paying for Adsense. Use Ahrefs to see their backlink profile & save screenshots.

    There you go. IT'S THAT SIMPLE. You now have a list of businesses spending hundreds or thousands on Google, and can devise a plan and price before even approaching them.
    You can even show them screenshots to deliver the message. This shows you actually took time for them, you're now some marketing genie to these people.
    I must thank netmoney1 for his advice. I'm not as deep into IM anymore since my studio is gaining speed (art commissions are just awesome anyway, my prices here aren't shit compared to Offline & Corporate gigs) but this approach has helped me a ton.

    You aren't grabbing just anyone as a client, you're reaching out to those who truly need you. This teaches you to learn more about the client and to stop making the conversation about you.
     
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  2. prab1996

    prab1996 Elite Member

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    i never found anywhere that local business spent on adsense + spyfu only shows results for adwords.
    i think you wrote adsense instead of adwords.

    nope , it's not as easy as it looks. to get a local client you should be prepared with many answers.
    *why are you better then other seos?
    *can you rank their site in one month , if not then why?
    + many more questions.
    provide them professional answers show them some google page results with semrush&moz bar installed. (they not know that what is showing under the results and will think that you are professional and better then others)

    And don't forget to show them monthly ranking graphs and visitor stats and many other positive graphs (after watching those they will be happy to send you payment of that month)
    Edit: check indian bill's guide , he provided them detailed info of conversions and he built it in a big business .http://www.blackhatworld.com/blackh...en-method-scale-up-500k-revenues-monthly.html
    -=-
     
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    Last edited: Mar 23, 2014
  3. Skullator

    Skullator Junior Member

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    Good thinking, and yes I can certainly vouch for the fact that alot of businesses are willing to spend good amounts of cash on SEO campaigns, and if you go into any pitch with information like their existing adwords spending and say you can rank them organically for the same / slightly less $$$ you can put them into a position where they would be stupid not to engage your services.
     
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  4. oxonbeef

    oxonbeef BANNED BANNED

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    If you want to land big clients don't sell SEO.
    In fact SEO is the last thing I offer an offline business.
    Go in with small little fixes that guarantee them more customers or conversions.
    It could something simple like compressing images or fixing a jquery issue that's slowing their load time.
    Get them more followers and likes to their facebook page.
    Set them up a mobile site.
    You can find fault with most businesses digital efforts if you look.
    Be the man that fixes that.
    When they come to you and say "Wow that was great, what else can you do?"
    Reverse double suplex body slam! Bang! Time to clean up.
    Just make sure you can do what you say you can do.
     
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  5. Reyone

    Reyone Elite Member

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    I see what you mean, and that works for anything in life.

    You are vaguely talking about value, perceived value, added value and how to transmit this to your potential clients. I mostly deal with local/corporate businesses, and when it comes to local, they are just seeking for instant growth. Sell them marketing, increased ROI and wider market.

    When it comes to corporate clients, they are most of the times going to tell you what they need, and it is here when you have the opportunity to sell your shit at $1k or $10k a month.

    At the end of the day, it all boils down to value, and you will ALWAYS gain more clients and retain the ones you currently have for longer, for as long as you provided added value. Added value is something really easy to give but a shit ton of small businesses ignore this.

    Anyways, I agree with you, you can sell your goods/services for whatever you wish, but you will only be able to do so 'long term' if you can truly give them value.
     
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  6. ardley216

    ardley216 Elite Member

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    I found out the hard way, to more you charge the less your clients ask of you. When I was 15 I used to sell websites for £100-£200, and they wanted something like Amazon.. Then when I changed my pricing to £700+, they wanted a 5 page website.

    This also applied when I was renting my property out... I charged £650pcm per room and they took me for a joke.. now I charge £820pcm for the same rooms, and they don't give me any shit...

    More is less ;)
     
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  7. umerjutt00

    umerjutt00 Jr. VIP Jr. VIP Premium Member

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  8. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    This covers 98.43% of it!
     
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  9. hateandbreak

    hateandbreak Supreme Member

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    Preeminent advice right here. Put the client before you, and they can realize their problems faster
    & acknowledge you found them and they didn't.

    Good stuff.
     
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  10. agnt6667

    agnt6667 Newbie

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    i like this site a lot
     
  11. henrythompson

    henrythompson Newbie

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    Yeah I try to charge my clients an arm and a leg and if they can't afford it I move onto other clients who can. This IM stuff wasn't easy to learn so they need to realize it isn't going to be cheap.
     
  12. jayrat14

    jayrat14 Senior Member

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    Oh :eek: which site?
     
  13. funkybunker

    funkybunker Supreme Member

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    Yes I meant Adwords, sorry bud...lack of sleep lol.

    Of course you come prepared, know what needs to be discussed and have simplified answers (most people still have no clue about what we do) so instead of pointing out Features - give them the Benefits. That's what they want to hear & that's when they pay.
    This is really intended to kick noobs in the ass, obviously big boys don't need this info.

     
  14. funkybunker

    funkybunker Supreme Member

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    Funny I was updating my website and slapped a Reputation software in the header for double-digit costs/monthly. I don't make nice margins with it BUT that's why it's called Strategy - hook them with the candy so they'll crave the sweeter stuff.
    Improving social media is also far more popular.

    Or know somebody you trust to do it, even if it means referring them. Be the guy with contacts.

    As an illustrator, I know that all too well. On BHW I'm blessed to have only run into "under valuers" rarely - they see value but want it cheap and within 24 hours.

    I wouldn't approach it with aggression OR miss out on what could potentially be a longterm client. If they're not looking to pay huge sums yet, you either haven't found their problem-area or they genuinely can't afford you...yet. Find a way to stay connected and they'll pay you back with loyalty.
     
  15. oxonbeef

    oxonbeef BANNED BANNED

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    During the consultative phase it's important you find out the average value of a new customer to the client.
    Next you have to evaluate approximately how many new customers your services will acquire for them.
    Times the customer value by the amount of prospective new customers over the lifetime of your service.
    Quote your client less than the total and it should be a no brainer for any businessman.

    And don't let any business say they can't afford it. It's a business expense and therefore tax deductible
    and isn't costing them anything. It's only affecting them if it's strangling their cashflow in which case you
    need to ask yourself if that is the sort of client you should be working with.
     
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  16. bk071

    bk071 Jr. Executive VIP Jr. VIP Premium Member

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    Your numbers are 99.379% accurate.
     
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  17. fils5000

    fils5000 Newbie

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    im a social media manager for volvo and kia motors
    Paying for social media managers and also looking for someone to make a website. email me or inbox me
     
  18. funkybunker

    funkybunker Supreme Member

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    Update for new digital marketers who need confidence to sell their skills

    [​IMG]

    That's $15,200 PER MONTH on organic traffic from just 1 company. You still think $5000 is too much?
     
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  19. gizmozrstillhere

    gizmozrstillhere Newbie

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    Adwords is proving to be ever more expensive with less reliable conversion rates, so SEO should really be the way to go for most businesses, even if its to be on top of their adwords plans.
     
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  20. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

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    Great advice.
    stop selling yourself short, nobody will take you seriously if your too cheap
     
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