Domain Redirection Abuse

myback

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There is a website that has been ranking #1 for a highly competitive keyword for a long time, but it changes its domain every 3-5 days by moving the entire site.

The domains it switches to are expired domains that were dropped some time ago but still have strong backlinks. Instead of simply redirecting these expired domains to the main site, they fully migrate the website to these domains every few days.

I somewhat understand the logic behind this, but I can’t figure out the exact strategy. If anyone has insights on the details, I’d appreciate it.
 
Usually, any sort of spammy website will rank for a while before getting penalized, a rise in traffic for a while, then a complete tank or/and deindexed,
It's pretty much as Google algos require some time (a few weeks) to proceed, and they're taking advantage of that on top of domains authority
 
Really interesting. I'm talking about hundreds of thousands of clicks per day.

https://craftedcollections.co.za/

It's constantly ranking at the top in South Africa.
 
This strategy uses expired domains with strong backlinks to gain fast rankings and avoid Google penalties. By moving the site to a new domain every few days, they bypass manual penalties and maintain authority. While it works in the short term, the risk of being detected and penalized by Google's algorithmic updates is high.
 
There is a website that has been ranking #1 for a highly competitive keyword for a long time, but it changes its domain every 3-5 days by moving the entire site.

The domains it switches to are expired domains that were dropped some time ago but still have strong backlinks. Instead of simply redirecting these expired domains to the main site, they fully migrate the website to these domains every few days.

I somewhat understand the logic behind this, but I can’t figure out the exact strategy. If anyone has insights on the details, I’d appreciate it.
It sounds like they’re using a churn-and-burn SEO strategy combined with expired domain authority to maintain rankings while avoiding penalties. They likely clone the site, move it to a fresh expired domain with strong backlinks, and keep cycling before search engines catch on. If you’re looking for specifics, analyzing their backlink profile and hosting setup might give more clues.
 
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