Domain Extension & SEO Impacts

venkatweetz · Apr 16, 2018

I'm planning to register a domain extension for educational start up. But our brand name is not available with popular extension such as (.com, .org).
And most of the startups are using .co & .io extension for their business.

As per my understanding .CO stands for Colombia & .IO stands for British Indian Ocean Territory. If i register my website with any one of this & targeting people who living in Australia, Can i rank the website for local keywords?

Please advice.

don chino · Apr 16, 2018

I think you'd be better with the local domain extension if you want to do local SEO, but in terms of .CO and .IO, you're right that they are country TLDs, but still Google treats some of those like generic domains: https://www.seroundtable.com/google-cctld-generics-16729.html So being a generic domain, you could use it for both, worldwide and local presence, nevertheless I'd choose .AU and host it on Australia IP.

SearchEngineWays · Apr 16, 2018

venkatweetz said:
I'm planning to register a domain extension for educational start up. But our brand name is not available with popular extension such as (.com, .org).
And most of the startups are using .co & .io extension for their business.

As per my understanding .CO stands for Colombia & .IO stands for British Indian Ocean Territory. If i register my website with any one of this & targeting people who living in Australia, Can i rank the website for local keywords?

Please advice.

Good Plan, Of course you can rank well the website for local keywords

kencheweb · Apr 16, 2018

Yes as other members suggested you should choose ".au" extension to rank well in local SERPs.
Also try to host your website within Australia.

Lightproxies · Apr 17, 2018

Apparently, a local country domain extension would do fairly well, when a local IP is used to perform that local search for that keyword. For instance, a .co.uk would rank fairly well when someone uses a UK IP to perform a search for that keyword, and Big G would even match the search result nearer to the IP location that was used in the search in some circumstances.
And if you couple this with a Google Business Page, both of these would do fairly well for the local search.

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