- Jun 24, 2013
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Hi all, I just want to know if I use a slow loading theme (like Avada) will it affect my rankings on the search engines?
Slow website usually means there's more to it, and all of these are categorized ubfer Core Web Vitals. If your core web vitals are poor your rankings could be impacted negatively.Hi all, I just want to know if I use a slow loading theme (like Avada) will it affect my rankings on the search engines?
More reading material: https://www.cloudflare.com/learning/performance/more/website-performance-conversion-rates/Landing Page: Slowest, which loaded in 2.14 seconds, received an average CTR of 3.6%
Landing Page: Average, which loaded in 0.64 seconds, received an average CTR of 5.5%
Landing Page: Fastest, which loaded in 0.13 seconds, received an average CTR of 7.8% - more than TWICE the CTR of the Slowest LP.
Sample: 1305 views and 75 clickthroughs.
- Walmart found that for every 1 second improvement in page load time, conversions increased by 2%
- COOK increased conversions by 7% by reducing page load time by 0.85 seconds
- Mobify found that each 100ms improvement in their homepage's load time resulted in a 1.11% increase in conversion
As a user...What would YOU do if you click on a SERP result and the page takes 5 or 6 seconds to load?Hi all, I just want to know if I use a slow loading theme (like Avada) will it affect my rankings on the search engines?