Does SEO still worth?

Yes, SEO is still worth it!
SEO, according to me is the most reliable and effective source to rank if you have a proper command on it

absolutely why in the world would I be on a BH forum then?

It depends on your goals...

If you want to make fast money, build a big business and have money to invest then no.

Lets say your business was selling flights to miami.

Because SEO is a bottom up approach, first you do a load of work, then wait.
Then you start to rank for small keywords like "flights to miami on a Wednesday for people with one leg" and you make 1 sale.
Then you wait a bit more and rank for "flights to miami for people with one leg" and so on, but unless you have got a huge budget you will never rank for "flights to miami". Then as you start to get traffic you can focus on optimising for conversions. So your business can only ever scale to a certain size with no real investment and just with seo and it will grow slowly and get it wrong and it wont grow at all.

However, if you have money to buy traffic, you can build your website and the same day run an adwords campaign for not only the small volume keywords, but also your main keyword "flights to miami". Because this is a top down approach you don't have to worry about how you get traffic, you can just focus on converting it at a profit and you can do that from day one. That is how you build a big business.

So if you have money, go top down and start by buying traffic. If not you have no real choice but to go bottom up and start with seo. Or get a job, save up and go top down later.

Yes, SEO is and will be "worth".

If you get owned by a Google Update find out why and make necessary changes.

Test, adapt, and overcome

Worth to be kept as a side hustle.

Patience is the key and it still works for people!

rome wasnt built in a day lads

SEO still has the best ROI out of all traffic sources (in most cases). All the constant updates do, is thin out the herd...Darwinism at it's finest.

As long as it's Google's cash cow, it will work.

Yes, Offcourse

K.H.R said:

Yes. Majority of the site's owner doing SEO. I knew some Amazon Affiliates doing very well, making around $100K per month doing only SEO.

You must be knowledgeable in SEO. When you provide value, you must get value in return.
Publish Quality Full Articles, Do proper SEO, build Quality Backlinks. You will be successful in SEO...

Click to expand...

Agree. its just like surfing the ocean, if you dont go with the rhythm you will drown.

Things have changed a lot. I think most people are approaching SEO the wrong way nowadays

SEO is not anymore about bulk content and bulk links.

SEO has been evolving A LOT. Things like high quality PBN and Search intent satisfaction are things that are EXPENSIVE AF but are delicious for the Big G.

Mr. G cannot handle these two elements done right and in fact they technically are promoting them. Nowadays you can see successful sites in terms of SEO that are highly exploiting these two factors.

You can see newspapers running from scratch and turning to be high authoritative sites in less than 1 year.

SEO is not profitable? Let me doubt it.

Read the links in my linktr.ee profile

Short and simple: yes!

https://www.blackhatworld.com/seo/seo-testing-is-the-future.1200411/

It still works; In fact it doesn't go end up until website ranking works or effective.

Yes, SEO is still worth and many people using it.

If you have big budget and know what you are doing then its worth it. If you are beginner I would say don't waste your time, there is too much to learn and this industry always change, there is no way you can control things its unpredictable and not stable. Better get a real job.

It's still worth. It depends on how you are working on it.

yes it is, for my product from low competitive niche