SEO is not something about time and money. It's all about taking action / experiments / testing
Search Engine Optimization play an crucial role on influencing the rank
Improving SEO, can optimize sites which rely boosting your domain, top SERP.
For sure SEO still working, the difference is the competition is getting harder now to rank keywords due to more people getting familiar with Google SEO. But the concept to rank keywords on Google SERP still there, you need to target super low competition keywords and build quality backlinks to compete and increase your domain authority step-by-step
SEO works always but you have to understand that it is a long game. It will show results. If you have chosen keywords correctly with proper SEO, you will see results sooner than you think. Keep patience.
In short, YES, SEO does in fact work. The process of fine-tuning your site to load quickly, with clean code and content that is optimized for your users' searches helps your site stand a better chance of ranking well on Google search engine result pages.
I think you need an consultant before investing into SEO. Moreover before that you need to learn how IM actually works. If you think some one would come and buy an rolex or audi from your ecommerce then forget about it.
SEO has been working for me and my clients helping them.
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