I have a competitor that has been spamming his website with backlinks trying to overtake me. He has been ordering homepage PBN backlinks with 40 DR consistently for the past month. According to Ahrefs there is about 100 backlinks popping up every 3-4 days. The way i see it i have two options 1) Report him to google for link spam (WILL THEY ACTUALLY CHECK AND DO SOMETHING ABOUT IT?) or 2) Fight fire with fire and order backlins of my own but this places my website in jerperdy when new algoritham comes out. What do you guys suggest i do ... anybody reported their competitor for backlink spam and actually have google reply or do something about it ?