Does publishing in two languages actually make a difference?

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tree_ashleystewart1984

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I started publishing my blog in both English and Korean. At first I thought it would simply mean translating the same post, but it has turned into a lot more work than I expected.

Each version needs different titles, wording, and sometimes different examples. Whenever I update a post, I also have to check both versions again.

Has anyone here been doing this long enough to tell whether it was worth it? Did the second language bring meaningful traffic, or did it mostly double the workload?

I’ve recently come across blogs publishing in 12 languages, and some in more than 30. That seems like a huge amount of work, so I keep wondering if all those extra languages really bring enough traffic to justify it.

Has anyone here tried expanding a blog to that many languages? Did it make a noticeable difference?

I’m also curious whether you translate every post or only the ones that already get traffic.

I’m sticking with English and Korean for now, but I’m still trying to figure out the most sustainable way to manage it.
 
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No translation tool will give you a perfect output, you need an editor at least who is a native speaker of that language.
Having said that, having it in multiple languages adds an advantage as you can target a wider audience. It's just that you'll need to have a budget or a lot of time if you yourself speak the language.
 
It's worth testing if the Korean audience is actually relevant to your niche, I wouldn't translate everything though.

Start with your best performing posts and see if the second language brings enough traffic to justify the extra work.
 
Yes it will actually help you to reach wider audience but it requires a more larger budget and you getting someone that is good with the language to review it for you before publishing it
 
tree_ashleystewart1984 said:
I started publishing my blog in both English and Korean. At first I thought it would simply mean translating the same post, but it has turned into a lot more work than I expected.

Each version needs different titles, wording, and sometimes different examples. Whenever I update a post, I also have to check both versions again.

Has anyone here been doing this long enough to tell whether it was worth it? Did the second language bring meaningful traffic, or did it mostly double the workload?

I’ve recently come across blogs publishing in 12 languages, and some in more than 30. That seems like a huge amount of work, so I keep wondering if all those extra languages really bring enough traffic to justify it.

Has anyone here tried expanding a blog to that many languages? Did it make a noticeable difference?

I’m also curious whether you translate every post or only the ones that already get traffic.

I’m sticking with English and Korean for now, but I’m still trying to figure out the most sustainable way to manage it.
Click to expand...
translations of the posts which have proved effective in attracting traffic would be made first. but only after korean proves somewhat successful would I do further translations.
 
tree_ashleystewart1984 said:
I started publishing my blog in both English and Korean. At first I thought it would simply mean translating the same post, but it has turned into a lot more work than I expected.

Each version needs different titles, wording, and sometimes different examples. Whenever I update a post, I also have to check both versions again.

Has anyone here been doing this long enough to tell whether it was worth it? Did the second language bring meaningful traffic, or did it mostly double the workload?

I’ve recently come across blogs publishing in 12 languages, and some in more than 30. That seems like a huge amount of work, so I keep wondering if all those extra languages really bring enough traffic to justify it.

Has anyone here tried expanding a blog to that many languages? Did it make a noticeable difference?

I’m also curious whether you translate every post or only the ones that already get traffic.

I’m sticking with English and Korean for now, but I’m still trying to figure out the most sustainable way to manage it.
Click to expand...
Translation would only be performed for posts that have already proved their ability to attract traffic in English. In my opinion, 2 3 languages done properly beats 30 weak ones.
 
Yeah, it make a huge difference because in addition to getting the vast majority of English speakers understand and engage your content, the second language speakers(No matter how small) is the extra icing you need. But Korean is by no means a small language. You are guaranteed to have a massive reach. My experience in creating content both in English and Hungarian has taught me that you need to put in a lot of work and it's time consuming. I make use of TRANSLATORS but that's not enough I assure you. I engaged a local. The result...... The engagement in the second language sometimes supercede those in English.
 
tree_ashleystewart1984 said:
I started publishing my blog in both English and Korean. At first I thought it would simply mean translating the same post, but it has turned into a lot more work than I expected.

Each version needs different titles, wording, and sometimes different examples. Whenever I update a post, I also have to check both versions again.

Has anyone here been doing this long enough to tell whether it was worth it? Did the second language bring meaningful traffic, or did it mostly double the workload?

I’ve recently come across blogs publishing in 12 languages, and some in more than 30. That seems like a huge amount of work, so I keep wondering if all those extra languages really bring enough traffic to justify it.

Has anyone here tried expanding a blog to that many languages? Did it make a noticeable difference?

I’m also curious whether you translate every post or only the ones that already get traffic.

I’m sticking with English and Korean for now, but I’m still trying to figure out the most sustainable way to manage it.
Click to expand...
It is my personal recommendation that we just stick to english nd Korean nd translate only the best articles right from the start.
 
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