Does "pizza delivery chicago" = "pizza delivery in chicago" ?

If I want to optimize a page or website for the keyword "pizza delivery chicago" do I need to actually use that exact keyword in my content for optimal optimization?

Or can I use the more natural sounding keyword "pizza delivery in chicago" in my content and get the same results?

Same, same.

Be sure to mix in variables for delivery and for Chicago in some of your content as well.

You can write Pizza Delivery in Chicago and you'll be fine for content.

As said by BTB . Itself literally the same thing . For your on-page optimization approach , The shorter the URL slug the better .

BassTrackerBoats said:

Same, same.

Be sure to mix in variables for delivery and for Chicago in some of your content as well.

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Excellent tip. This action helps provide further kw CONTEXT.

OP, your text needs to be grammatically correct.

Here's how I would normally incorporate the text "pizza delivery chicago"

We offer the kind of high quality pizza delivery chicago pizza fans trust

All the variations you can use (according to google):

pitbully said:

If I want to optimize a page or website for the keyword "pizza delivery chicago" do I need to actually use that exact keyword in my content for optimal optimization?

Or can I use the more natural sounding keyword "pizza delivery in chicago" in my content and get the same results?

Click to expand...

Previously, Google ignored stop words to fast crawl the index and save database space. But search engines are more intelligent now. Google uses artificial intelligence (AI) and advanced natural language processing (NLP) algorithms to understand the actual meanings behind user queries.

Keywords :

• "pizza delivery chicago"
• "pizza delivery in chicago"

In this case, "in" is the stop word. Remove it, and reread it the contextual meaning of the keyword doesn't change. In the past, it was easy to find web pages with keywords missing those stop words. They would say something like, “If you’re looking for pizza delivery chicago, we have what you need.” But that sounds weird. But many exact keywords don’t work and make it sound like the writer lacks full English skills or knowledge. Now, you can add stop words to your SEO keywords and phrases. It makes more sense when you use “pizza delivery in chicago” and that’s okay to do.

Generally speaking, you want to keep the exact set of keywords as one phrase without any words in between. However, adding one preposition in like "in" should come out the same.