It depends on a lot of factors. Yet, according to Shareaholic?s ?Social Referrals That Matter? Report, where they looked at 6 months of data (Sept?13 ? Feb?14) across our network of 200,000+ sites reaching more than 250 million unique monthly visitors, YouTube drives the most engaged traffic.
?Pinterest isn?t exactly the social media golden child we all play it up to be.Coming in 6th, Pinners bounce as often as FB users and Tweeps do, but view fewer pages per visit (1.71) and spend considerably less time on site (64.67 seconds) than almost all of its counterparts, with the exception of StumbleUpon.?
?YouTube referrals have the lowest average bounce rate (43.19%), the highest pages per visit (2.99) and the longest visit duration (227.82 seconds). Why are visitors from YouTube so engaged? ?because video itself is so engaging and viewers are likely to maintain a similar level of engagement with related content. Therefore, video watchers are especially receptive to links within video descriptions which complement the audio+visual content they just consumed. Another reason YouTube takes home the crown is because viewers are simply used to spending minutes ? perhaps, hours ? educating and entertaining themselves with awesome video and may have fewer qualms about taking extra time to discover more great content post-click.?