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Does Google Keyword Tool Really Work for Foreign Keywords?

Discussion in 'White Hat SEO' started by Kikerinka, Mar 15, 2016.

  1. Kikerinka

    Kikerinka Senior Member

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    I've been just doing some research for Spanish market, trying to compare search volumes for English keywords and their Spanish translations (translated by a native speaker).
    However, for both global settings and location/language specific settings, the search volumes shown by the tool are ridiculously and unrealistically low. Has anyone tried something similar? Is there a stupid mistake I am doing and can't see?

    Thank you for help, answers from Spanish marketers will be highly appreciated.
     
  2. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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  3. Kikerinka

    Kikerinka Senior Member

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    I would appreciate answer from someone serious, who actually did some market research, trying to find search volumes for Spanish keywords (or keywords in any other truly major language) on a global scale. Thank you.

    An example: "Dog training" .
    Google keyword tool easily shows that this word is searched for 75,000 times a month. However, for the correct Spanish equivalent, "entrenamiento de perros" , Google keyword tool shows only 1,600 searches a month on a global scale...
    Considering that 17% of US citizens are Hispanic people, and that Spanish is a native language of more people than English is, and how popular dogs are in many Spanish speaking countries, this number (1,600) is for sure incorrect.

    Waiting for real suggestions and answers, how to find the number I am looking for. Thank you.

    Answers

     
  4. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    I was being serious and if you had looked at the link you would have found out how to conduct your research.
    Read this guide https://www.linkedin.com/pulse/2014...ch-for-international-seo-multilingual-website
     
  5. Kikerinka

    Kikerinka Senior Member

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    No, you weren't... I have a native translator working for me, so I do not need this Indian guy tutorial to find the right term to "insert" into Google Keyword Planner. I have the words, but the numbers just aren't correct.
    Anyway, thank you for trying to help.

    Still looking for a SERIOUS person, who actually did similar research. Thanks.

     
  6. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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    [​IMG] [​IMG]

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    "Adiestramiento de perros" gets more searches than "entrenamiento de perros" and they both mean dog training.

    A direct translation isn't always successful. You need to find the keywords that people are actually searching for.

    My Wife is French and I know that when translating from English to French/French to English and then checking Google Translate there can be major differences and that includes in the Google Keyword Planner.

    Multilingual SEO/Keyword Reseach isn't as simple as just translating a keyword.

    Search Volumes will differ until you find the correct term that people are actually using.

    https://moz.com/ugc/multilingual-domestic-seo-uncover-hidden-traffic-in-your-backyard
     
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  7. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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  8. Asif WILSON Khan

    Asif WILSON Khan Executive VIP Jr. VIP

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  9. Sombrero

    Sombrero Senior Member

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    I think your keyword is too broad for the spanish market, I've done both languages and I see this big difference all the time. You can't compare, "entrenamiento de perros" sounds unnatural, spanish speakers never search like that. Your friend literally translated the keyword.
     
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  10. davenorronea

    davenorronea Newbie

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    I think those who ask questions should appreciate replies, taking what they find useful and ignoring what they dont like. No need to be rude to someone trying to help out.
     
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  11. Kikerinka

    Kikerinka Senior Member

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    I do not think that I was rude to anyone. Posting an answer with this link http://www.serps.cc/?q=international+keyword+research is actually one of the rudest answers possible, saying something like: "Yeah, you noob, you can't use Google search, or what?", and basically it meant that he did not read my original post at all, just posted a quick reply.

    But still I was not rude and if you read carefully, I even thanked him. And now I pushed the thank button too for you, davenorronea, even though your comment was completely useless.

    I've just came from South America, and I've been to Spain two times for long trips, so I know how often local people use smart phones for searches, and how much they use Google in general. The person translating for me is a family man with degree in project management, and he gave me three to five alternatives for each keyword I provided him in English, so be sure my keywords are correct. And dog training obviously isn't my niche...
    Therefor, I am sure that adiestramiento de perros, or my equivalent, has at least 5-10 times more searches as Google planner shows.

    So far my conclusion is that numbers from local googles (Spanish google, Mexican Google, Argentinian Google, etc. ) aren't involved in the numbers Goolgle Planner shows, that Google uses databases just from Google.com for this purposes. And that's why the numbers are unrealistic.

    But if you consider me a noob and believe that just few thousands people a month look for "dog training" in Spanish equivalents, then you have very little knowledge about Latin countries and people living there... Anyway, good luck to you, with your smart comments. Meanwhile I will find a way around this to get real numbers.