I'm basically copying what I just wrote in another thread here:
AI content doesn't matter at all, Google literally mentioned this in their recent AI guidelines dox. What they care about is EEAT whether the content is AI or human-written.
The problem with AI content is that typically, unless you do some very specific things, AI content will be maybe 70-80% factually correct, and 80-85% of the time, articles coming out of Bard / ChatGPT / etc... don't align with search intent well.
For example, I write an article about "why do dogs get zoomies" - logical structure would be:
1. what are zoomies?,
2. why do dogs get zoomies?,
3. are excess energy outbursts bad for dogs?,
4. how to reduce FRAPs and zoomies
The user who has that question will want to know what zoomies are, what causes them, whether are they okay, and whether are there any ways to reduce them. That's the logical search intent here.
Now AI will write something like:
1. "The Science Behind Your Dog's Zoomies"
2. "Why Do Dogs Get Zoomies and How to Deal with Them"
3. "The Joy of Watching Your Dog Zoom: An Ode to Canine Energy"
4. "Zoomies: The Ultimate Expression of Your Dog's Happiness"
5. "Canine Zoomies: When to Worry and How to Keep Your Dog Safe"
6. "The Top 10 Reasons Dogs Get Zoomies (and What You Can Do About It)"
7. "Zoomies: How Dogs Release Excess Energy and Reduce Stress"
8. "From Puppies to Seniors: Why Dogs of All Ages Love to Zoom"
9. "Zoomies: A Sign of a Healthy and Happy Dog"
10. "The Best Ways to Encourage and Enjoy Your Dog's Zoomies".
(I actually pulled this from ChatGPT for the keyword above).
As you can see, this isn't entirely irrelevant but is plain weird and way too much info for the average user. AI seems to struggle with short, concise, and info-accurate posts, unless you do some very specific things. So in 99% of the sites that I've seen get slapped with the new update (including my own) - this was the issue.
Instead of handing the entire task off to AI do your own research on headings and article structure for top 3-4 articles for your keyword, get the headers, and AT LEAST get the AI to write the article using those headings for structure. Obviously, there's much more you'll need to do in order to make the content ideal, but this at least makes it closer to actual search intent.
The other thing to consider is Google hates regurgitated content. Try to add something new into the mix. Whether that's an opinion piece, some FAQs, or other stuff.