Does domain name matter for SEO?
- Thread starter Andreyc
- Start date
John Michelson
Regular Member
- Jul 11, 2016
- 425
- 161
It certainly does. SEO will benefit greatly from a good domain that contains keywords and branding. However, as Google incorporates more additional elements into its ranking algorithm, this is becoming less important.
montequila
Junior Member
- Mar 10, 2022
- 110
- 37
It affects a little but not so important
- May 2, 2010
- 9,939
- 16,042
I think it helps people recognize your site faster when it has the keyword in it in the SERPs, and so people are more likely to click on it and affect google algo. Would like to hear from people that have made successful sites from random brand names though. I have never taken the plunge I don't think. lol
DeadJoe
Elite Member
- May 18, 2014
- 2,235
- 2,992
It does not, it actually limits you. Back in the day small niche sites would rank pretty easily if you point links to it, so people would make something like bestgarbagedisposal.com. the game has changed now and bigger sites rank better, so you're going to run out of topics to write about garbage disposals. What you want is a site that talks about garbage disposals, kitchen sinks, other kitchen stuff.. so if your site is bestgarbagedisposal.com it will just look weird af right? Instead you want something like kitchenpicks.com or whatever else that is more of a brand or category based domain that allows you to expand.
fb3003
Elite Member
- Aug 14, 2015
- 5,035
- 3,500
if your keyword is "apple", having bestredapple.com will probably not help you, but having a site like juicyapples.com will.
- May 12, 2019
- 955
- 941
There are other factors that are MUCH MORE important. Compared to them domain name or tld is nothing.
- May 2, 2010
- 9,939
- 16,042
(juicy!) lol
- Oct 3, 2019
- 457
- 148
I think it will not help you to rank much in SEO. Only good quality contents and backlinks will helps in SEO.
GrowthJunkies
Junior Member
- Aug 4, 2021
- 129
- 35
It doesn't work much with Google
- Feb 28, 2019
- 7,435
- 7,874
What matters is what users think when they see your domain name in SERPs. If they think "what kind of trash is this?", then you'll lose a lot. For example, xyz TLD was spammed to the extent that many users stopped clicking on xyz domains even if they are legit. You should also avoid domain names that are misleading. If you have a short, memorable, and relevant domain name, you'll have better CTR. Although you don't have any direct SEO benefits, domain name matters.
charles133
Elite Member
- Mar 13, 2014
- 3,356
- 1,502
I think it affects a little bit but not so much
abhijit369
Regular Member
- Jan 17, 2010
- 408
- 107
It doesn't matter. I am working with several clients for more than a decade, previously having a keyword in the domain used to give a considerable boost but now, as long as it's relevant, the impact is far less than before.