Does CPC matter during keyword research

Neter666 said:

Hey guys,

after getting some advice from some guys on here I decided to cut my losses and start a new site on a different and hopefully more profitable niche. I am in the keyword research phase of my beginnings and I was just wondering if CPC actually matters if buying ads on google isn't in the gfame plan ? would like to get some insight as to how much monthly searches should we aim for in regards to creating a simple amazon affiliate site with the hopes of passive income ?

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1. If you are calculating CPC on Organic Keyword based on the amount of money you have spend on your team’s salaries, seat cost etc and dividing it by the number of visits as a result of that organic keyword. Then it does.
2. If you are looking at the average/estimated CPC of an organic keyword in order to find out what is the value of the traffic you are generating. Then it does.
3. If you are looking at CPC for paid keywords as a benchmark for the cost that you can incur on organic activities. It does.

Mark Anthony said:

It does and it doesn't. Depends on what you are trying to achieve and how.

1. If you are calculating CPC on Organic Keyword based on the amount of money you have spend on your team’s salaries, seat cost etc and dividing it by the number of visits as a result of that organic keyword. Then it does.
2. If you are looking at the average/estimated CPC of an organic keyword in order to find out what is the value of the traffic you are generating. Then it does.
3. If you are looking at CPC for paid keywords as a benchmark for the cost that you can incur on organic activities. It does.

For most other things, Nah.

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