Does adwords click cost differ if i ranked well in first page ?
- Thread starter Dr_And
- Start date
jotastorres
Newbie
- Jan 19, 2017
- 2
- 0
No, that is irrelevant. It's possible your ad in adwords cost less but it's for another reasons. Your rank in Google is not a variable.
cyberjix
Registered Member
- Sep 16, 2018
- 61
- 112
Your rank in google does not influence the fact how low your CPC is. What actually influences the CPC reduction is the following:
- How optimized your campaign is
- How many people are visiting your website
- Are people staying ? (The Bounce Rate)
- Are people, calling, E-mailing taking action after visiting your website?
- Where do they go after your website?
Vaibhav Adlakha
Power Member
- Jun 18, 2018
- 651
- 81
No this factor won't influence your AdWords CPC. There are other factors which can lower down your AdWords click cost like CTR, relevance of your ad text, your landing page quality.
AneaKr
Regular Member
- Oct 15, 2014
- 220
- 65
There is no direct factor, but it can be correlated.
This is because some of the same factors that influence good organic ranking positions (engagement, CTR, page speed) also influence your QS in Google Ads, which in turn lowers your CPC/improves your position.
It's two different channels looking at the same data, so that's why it probably seems to directly tie together.
This is because some of the same factors that influence good organic ranking positions (engagement, CTR, page speed) also influence your QS in Google Ads, which in turn lowers your CPC/improves your position.
It's two different channels looking at the same data, so that's why it probably seems to directly tie together.