Does adwords click cost differ if i ranked well in first page ?

[Dr_And]

Hey guys

Does anyone heard about low cpc cost in adwords if i ranked well in first page ?
If my advertised site rank in first page by seo and i make an adword campaign for my money site


Thanks

 

[jotastorres]

Hey guys

Does anyone heard about low cpc cost in adwords if i ranked well in first page ?
If my advertised site rank in first page by seo and i make an adword campaign for my money site


Thanks

No, that is irrelevant. It's possible your ad in adwords cost less but it's for another reasons. Your rank in Google is not a variable.

 

[cyberjix]

Your rank in google does not influence the fact how low your CPC is. What actually influences the CPC reduction is the following:

• How optimized your campaign is
• How many people are visiting your website
• Are people staying ? (The Bounce Rate)
• Are people, calling, E-mailing taking action after visiting your website?
• Where do they go after your website?

These are the main factors that google looks at far as your CPC. If your ad is well optimized, if people are staying on the website and there are low bounce rates and if good % of them are converting, than google will lower down your CPC $

 

[Vaibhav Adlakha]

No this factor won't influence your AdWords CPC. There are other factors which can lower down your AdWords click cost like CTR, relevance of your ad text, your landing page quality.

 

[Dr_And]

Ok Thanks all may be wrong info

 

[AneaKr]

There is no direct factor, but it can be correlated.

This is because some of the same factors that influence good organic ranking positions (engagement, CTR, page speed) also influence your QS in Google Ads, which in turn lowers your CPC/improves your position.

It's two different channels looking at the same data, so that's why it probably seems to directly tie together.