For an example, let's say I have a 1 page site. For my backlinking campaign, do the keywords I want to target actually have to be on the site. Like I build a backlink with the anchor text "News" but that word is nowhere on the actual site. Will that still work? The site would have news on it, but not actually use that word so it would be related. This is just an example so don't worry about it being just 1 page or the fact It would be pretty impossible to rank well for that keyword.