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Does a content writer have to know his/her topic well?

Discussion in 'White Hat SEO' started by keltichiro, Jun 16, 2013.

  1. keltichiro

    keltichiro Registered Member

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    The title basically sums it up....though... what I'm wondering... what do content writers normally write? reviews? I see/hear a lot about content writers..but if I have a niche blog and the niche is something that can't be learned overnight, should I even consider a content writer to help beef up my content since I'm writing all of this by myself?

    My first thought is "no, you'll get an article full of keywords but nothing useful for your niche, and you'll then look silly"

    does that make sense? any thoughts, comments?
     
  2. steelballs

    steelballs BANNED BANNED

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    1 - The objective of the site is to be successful.

    2 - That cannot be achieved with crap content.

    3 - Writing your own content may work just fine.

    4 - But remember paying for content will serve you well too.

    5 - Working hand in hand with a good writer and/or writers often notches the site up to the next level in terms of - traffic - viral pick ups - quality - conversions and much more...

    How do I know ask me!
     
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  3. rans333

    rans333 Registered Member

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    Couldn't said it better myself, great tips!http://www.blackhatworld.com/blackhat-seo/members/25167-steelballs.html
     
  4. anuj291

    anuj291 Elite Member

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    No actually it's not true.. I have been in content writing business since 2006 and most often what we have noted is that many clients know the keywords but are actually not sure how to place the content on the website. Copy writers come in at this point. A lot of research is done for every single article in order to deliver what the client has requested.

    Sent from S4
     
  5. seoaroundtheworld

    seoaroundtheworld Newbie

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    In short no, being one myself and writing about things that I have never written on, I will tell you from first-hand experience that content writers do not need to know the subject.

    Now will they be able to produce the proper knowledge with a firm understanding of the concept(s) is another story, a more investigative mind of understanding conceptual ideas is the type of writer you would want.

    Because everything can be broken down and be explained in its most basic-form, the question is: will that writer be able to understand how to convey the information in a way that newcomers will understand?

    If you need advice from a writing consultant, or should I say someone that understands the art of writing fairly-well; feel free to shoot me a pm with a skype or e-mail.
     
    Last edited: Jun 16, 2013
  6. keltichiro

    keltichiro Registered Member

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    I don't know why, but after reading your reply, I felt slightly silly about my question....I feel like I made it sound like I want to buy some easy content...which is not the case. My blog is new, but it's a topic dear to my heart and I love it already...But between a family and a 9 to 5, I'm not publishing articles as often as I'd like.

    I guess what I'm getting at with my original question is...do content writers normally just whip up some posts about random topics related to my topic? My site is all about web design, could a content writer help with that type of site? Would they throw together a bunch of list posts, pulling for other blogs out there? (top 10 blah blah...which is not what I want) I guess I'm trying to figure out exactly what content writers normally do...I see guys all over the place advertising their article writing skills..but what happens if someone says "hey I want you to write 5 articles for me that teach people the fine art of underwater basket weaving"...does the writer then say "whoa, hold up....that's a rare niche, I can't help you there, I've never made a basket, nor made a basket underwater"...or do they say "hey, no problem, what's your keywords? I'll talk to google and MS word and throw something together that uses your keywords"

    It's REALLY late, I'm delirious, so none of this may make sense at all lol...I guess I'm looking for content writers experienced in web design enough to write a few quality articles every so often to help beef up my blog, if that's even do-able.
     
  7. keltichiro

    keltichiro Registered Member

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    Something like....I know WHAT I want to write about, I throw it on paper in a mush of jumbled words, and it just sucks because...I'm not a writing pro....so then I hook up with a content writer, and say "hey, I have these 5 articles I wrote that just suck..can you rewrite them so they sound good, and they use these key keywords?"

     
  8. keltichiro

    keltichiro Registered Member

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    I"m starting to slowly get it...
     
  9. igniteimages

    igniteimages Regular Member

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    I'm in two minds about this as I've had a varied experience with content writers.

    You need to remember that no-one will know your niche as well as you so probably from a technical point of view a TP writer won't cut it.

    I've used People Per Hour for a few 'premium' writers with reasonable success. This was to write 2 press releases, and also re-write a couple of key pages. The writers were able to 'flesh out' these pages and make them more professional. In essence a lot of the techy stuff was mine but the writers made it flow a lot better.

    I think you'd need to give a detailed brief to get the best content and perhaps try out a few writers. It's just natural that some writers will 'get' your point of view, and some won't.

    I've also had very recent experience of cheap content writers. I was thinking of placing these on some Tier 1 properties. Frankly what I got back was garbage - basically non-coherent jibberish that I wouldn't place on Tier 2 properties.

    Moral of this story is that I think you get what you pay for. Common sense really :)
     
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  10. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

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    There are plenty of good content writers out there, but dont expect to get quality for 5 bucks, a good content writer will research the keyword and write an informative article based on that keyword

    If you are targetting a very technical audience, then the writer wil have to do a more detailed research so he can give more advanced advice.

    A big mistake people make is using a content writer for selling. Content writers are for imparting information, and will use as many words as possible.

    If you are trying to sell, you need a copy writer A totally different skill.

    A good content writer keeps people on your site, and encourages them to stay there

    A good copy writer gets them to the buy button as fast as possible
     
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  11. Techxan

    Techxan Elite Member

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    I have found that a lot of "writers" can't write at all, but a true content writer can write a general article about anything in the world. It is a matter of research, organization, and doing their thing.

    Here is the problem I find. They write what they think is best. This can result in a great article that doesn't say what you want it to say.

    When I have an article written (by a good writer) that I have given an outline to about what I want, I usually get a much more on subject article.

    But when it comes to in depth, detailed articles about a subject, the writers unfamiliarity with the subject shows. When writing a very technical article on the subject, they do not know the jargon, and someone in that field will spot it instantly.

    (for instance, I used to work heavy construction. Recently a building collapse killed some people in the USA, due to a heavy equipment operator using an excavator incorrectly. All the news organizations reported that a "crane operator" using an excavator had caused the building collapse. Crane operators do not operate excavators, they operate cranes. This is a very small point of contention. but anyone in the heavy equipment trades recognized it instantly.)

    The question is, as with any content is: "Who is your audience?". If your site is for general information, outsourced articles are a good choice. Even when you need a technical article, you can often find a writer who you can outline what you want and get a good article.

    But when I do have a very technical, or in depth article, I have it written, then re-rite it myself.

    I have what I refer to as a "jump start" problem. When I am faced with writing an article, I sometimes do not how to get started. If I read someone else's work it will usually give me the jump start I need.

    To that end, I use a program called "rankyzscrapper" (I think I got it on this forum). I put in my keyword, and it downloads articles. I find a few with the subject matter I want, then use a program called "article reviser" to parse and re-write the article, or simply use the source articles as inspiration for my writing.

    Another benefit of doing this is that often I find a salient point in these source articles that I had not thought of myself.

    All of that being said (like Navavlad said above me), I do not write sales copy. Content articles are one thing, sales copy is a different world.
     
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    Last edited: Jun 16, 2013
  12. keltichiro

    keltichiro Registered Member

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    All of these have cleared up a lot of my questions, I really appreciate it!
     
  13. Micoli

    Micoli Jr. VIP Jr. VIP Premium Member

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    you know, sometimes, hiring a content writer could actually make your text much more easier to understand for the reader. And that's because a payed writer will have to learn the basics of your niche and then he'll make the information much more understandable. So, it's up to you.
     
  14. newstjc

    newstjc Newbie

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    If the writer researches the content well enough, then he/she should know enough about the topic to write about. Otherwise it is a no no.
     
  15. Julzwriter

    Julzwriter Jr. VIP Jr. VIP Premium Member

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    I am a freelance writer and I basically write on different topics
    depending on what the client wants. Most freelance writers
    take time to research and understand the topic before they write
    about it. If the subject is too technical and you need someone with
    in-depth knowledge, the best cause of action would be to find
    blogs about website design, whose style of writing you admire and
    ask them if they can recommend a writer.

    You have to provide the writer with guidance about what
    topics to write about. You can also give them the freedom
    to research on the most popular topics about wesdesign,so
    that they can come up with helpful content for your site that
    your readers are interested in.
     
  16. JaxMan

    JaxMan Registered Member

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    I think content writers vary in their responses to your question. Personally, and as a writer for 12+ years, i'd politely turn down work to write on a subject that is beyond my scope of understanding to write something the provides value to your client. At a certain point, it becomes a lose-lose situation to take on work on unfamiliar subjects, since the amount of time i'd spend in research thins out my per-hour income on the article(s). If however, I have a mild to strong grasp on the topic for which you need content, i'd not only write content, i'd optimize it and ensure that the readers "get something out of it."