Does 9-ending more effective??

Maggie Adams

Maggie Adams

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In a study of pricing psychology,
I learned that using 9-ending numbers instead of round–ending has more impact because the round numbers seems larger compared to 9-ending numbers

For example: A book can either cost $200 or $199, the real practical difference is almost nothing but 199 feels like a lower price than $200

Using 9-ending prices instead of round 0-ending prices has more impact what do you think?? :)
 
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Viciousfish said:
In a study of pricing psychology,
I learned that using 9-ending numbers instead of round–ending has more impact because the round numbers seems larger compared to 9-ending numbers

For example: A book can either cost $200 or $199, the real practical difference is almost nothing but 199 feels like a lower price than $200

Using 9-ending prices instead of round 0-ending prices has more impact what do you think?? :)
Click to expand...
I don't think these strategy works for all prices, according to my opinion these strategy works on prices with varying digits like $9 than $10,$99 than $100 and $999 than $1000.

here the varying difference is just $1 but the digits cover the human's at the most.
 
Viciousfish said:
In a study of pricing psychology,
I learned that using 9-ending numbers instead of round–ending has more impact because the round numbers seems larger compared to 9-ending numbers

For example: A book can either cost $200 or $199, the real practical difference is almost nothing but 199 feels like a lower price than $200
Click to expand...

Yes, obviously $199 is less than $200 so that one $ would attract more people.

Fact behind this strategy is "consumers tend to perceive prices, focusing more on the leftmost digit. By ending prices with 9, it creates the illusion of a lower cost, making the offer seem attractive".
 
Yes, Here at BHW Marketplace many seller using this pricing model to attract customer.
 
Take it a step further and offer 97 instead of 99. According to studies, people are now used to prices ending with 9 and doesn't have the same effect as before.
 
Viciousfish said:
In a study of pricing psychology,
I learned that using 9-ending numbers instead of round–ending has more impact because the round numbers seems larger compared to 9-ending numbers

For example: A book can either cost $200 or $199, the real practical difference is almost nothing but 199 feels like a lower price than $200

Using 9-ending prices instead of round 0-ending prices has more impact what do you think?? :)
Click to expand...
Choosing prices that end in 9, like $199 instead of $200, makes us feel like we're getting a better deal, even though it's just a tiny difference – it's a little mind trick that businesses use to make things seem cheaper
 
Viciousfish said:
In a study of pricing psychology,
I learned that using 9-ending numbers instead of round–ending has more impact because the round numbers seems larger compared to 9-ending numbers

For example: A book can either cost $200 or $199, the real practical difference is almost nothing but 199 feels like a lower price than $200

Using 9-ending prices instead of round 0-ending prices has more impact what do you think?? :)
Click to expand...
i do believe in pricing method it feels like $100 is highest price when compare to $99 the difference is $1 but it feels like we can save more......
 
Viciousfish said:
In a study of pricing psychology,
I learned that using 9-ending numbers instead of round–ending has more impact because the round numbers seems larger compared to 9-ending numbers

For example: A book can either cost $200 or $199, the real practical difference is almost nothing but 199 feels like a lower price than $200

Using 9-ending prices instead of round 0-ending prices has more impact what do you think?? :)
Click to expand...
Yes. I do feel the same. The 9 ending looks more compact price when compared to 0 ending. But i also think 9 ending is replaced by 7. Is it true?
 
To me, no
When I see numbers when it comes to money, I tend to round them upwards to the nearest flat number. (99 -> 100 or 1.99 -> 2)
Especially when it is in using cents or decimals.
 
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