Maggie Adams
Senior Member
- Mar 9, 2009
- 1,152
- 266
In a study of pricing psychology,
I learned that using 9-ending numbers instead of round–ending has more impact because the round numbers seems larger compared to 9-ending numbers
For example: A book can either cost $200 or $199, the real practical difference is almost nothing but 199 feels like a lower price than $200
Using 9-ending prices instead of round 0-ending prices has more impact what do you think??
I learned that using 9-ending numbers instead of round–ending has more impact because the round numbers seems larger compared to 9-ending numbers
For example: A book can either cost $200 or $199, the real practical difference is almost nothing but 199 feels like a lower price than $200
Using 9-ending prices instead of round 0-ending prices has more impact what do you think??