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Do you think my shopify is too broad?

Discussion in 'BlackHat Lounge' started by MrChow, Mar 9, 2017.

  1. MrChow

    MrChow Junior Member

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    Im about to open a shop that has all kinds of Mens and Womens accessories, fitness stuff etc.. Is it too broad? Should I make it more specific?
     
  2. cyrus451

    cyrus451 Junior Member

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    Id say go broad and run ads to one or two products at a time. Keep the focus small until you find a product that is selling then scale the ad spend up. For example create a fb ad for a womens necklace, keep your targeting very specific to start say UNDER 200,000 people, and set your budget at 5$ per day. after 3 or 4 days an no sales, scrap it and create a new ad set for a different product. If the product begins to sell then scale the ad spend up as much as you feel comfortable ie 15$ - 25$ per day and see if the sales stay constant.
     
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  3. Lunaaa

    Lunaaa Jr. VIP Jr. VIP

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    You don't need under 200k reach. Even 1 million can be great.
    $5 a day isn't enough for a product either. $20 a day at least I would say. That would be 4 adsets at 5 a day
     
  4. cyrus451

    cyrus451 Junior Member

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    I would agree, I mean 5$ per ad set, but you really dont need that many. Either the product sells or it doesnt.
     
  5. Lunaaa

    Lunaaa Jr. VIP Jr. VIP

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    No its not "either the product sells or not" I have had a product with 4 different adsets. One gave me $5 per purchase. Another one was $30 per purchase.
     
  6. cyrus451

    cyrus451 Junior Member

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    I dont want to argue. Take one product and create 3 or 4 ads for that product. The ones that under perform or have a very low ctr pause, the ones that have a high ctr keep. If you get sales keep it going, if you dont get sales, go to the next product. It is better to have a broad store like Lunna.
     
  7. BigTroll

    BigTroll Jr. VIP Jr. VIP

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    $5/day budget are you kidding?
    @OP dont listen to this guy...$5 is nothing, you won't have any concludent stats!
     
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  8. cyrus451

    cyrus451 Junior Member

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    ok mr expert how much would you 'test' with?
     
  9. MrChow

    MrChow Junior Member

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    I wont be going with fb ads anyway. Heres what im trying. I will link various instagram accounts I've been growing to my brand one.
     
  10. BigTroll

    BigTroll Jr. VIP Jr. VIP

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    Depends of the audience, at least 5%. So, if he's audience is 200k, he needs at least 10k reach. The cost per reach it really depends on country/niche/targeting. But def. more than $5
     
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