Do you think my shopify is too broad?

[MrChow]

Im about to open a shop that has all kinds of Mens and Womens accessories, fitness stuff etc.. Is it too broad? Should I make it more specific?

 

[cyrus451]

Id say go broad and run ads to one or two products at a time. Keep the focus small until you find a product that is selling then scale the ad spend up. For example create a fb ad for a womens necklace, keep your targeting very specific to start say UNDER 200,000 people, and set your budget at 5$ per day. after 3 or 4 days an no sales, scrap it and create a new ad set for a different product. If the product begins to sell then scale the ad spend up as much as you feel comfortable ie 15$ - 25$ per day and see if the sales stay constant.

 

[Lunaaa]

Id say go broad and run ads to one or two products at a time. Keep the focus small until you find a product that is selling then scale the ad spend up. For example create a fb ad for a womens necklace, keep your targeting very specific to start say UNDER 200,000 people, and set your budget at 5$ per day. after 3 or 4 days an no sales, scrap it and create a new ad set for a different product. If the product begins to sell then scale the ad spend up as much as you feel comfortable ie 15$ - 25$ per day and see if the sales stay constant.

You don't need under 200k reach. Even 1 million can be great.
$5 a day isn't enough for a product either. $20 a day at least I would say. That would be 4 adsets at 5 a day

 

[cyrus451]

You don't need under 200k reach. Even 1 million can be great.
$5 a day isn't enough for a product either. $20 a day at least I would say. That would be 4 adsets at 5 a day

I would agree, I mean 5$ per ad set, but you really dont need that many. Either the product sells or it doesnt.

 

[Lunaaa]

I would agree, I mean 5$ per ad set, but you really dont need that many. Either the product sells or it doesnt.

No its not "either the product sells or not" I have had a product with 4 different adsets. One gave me $5 per purchase. Another one was $30 per purchase.

 

[cyrus451]

I dont want to argue. Take one product and create 3 or 4 ads for that product. The ones that under perform or have a very low ctr pause, the ones that have a high ctr keep. If you get sales keep it going, if you dont get sales, go to the next product. It is better to have a broad store like Lunna.

 

[The Blackhat Guy]

Id say go broad and run ads to one or two products at a time. Keep the focus small until you find a product that is selling then scale the ad spend up. For example create a fb ad for a womens necklace, keep your targeting very specific to start say UNDER 200,000 people, and set your budget at 5$ per day. after 3 or 4 days an no sales, scrap it and create a new ad set for a different product. If the product begins to sell then scale the ad spend up as much as you feel comfortable ie 15$ - 25$ per day and see if the sales stay constant.

$5/day budget are you kidding?
@OP dont listen to this guy...$5 is nothing, you won't have any concludent stats!

 

[cyrus451]

$5/day budget are you kidding?
@OP dont listen to this guy...$5 is nothing, you won't have any concludent stats!

ok mr expert how much would you 'test' with?

 

[MrChow]

$5/day budget are you kidding?
@OP dont listen to this guy...$5 is nothing, you won't have any concludent stats!

I wont be going with fb ads anyway. Heres what im trying. I will link various instagram accounts I've been growing to my brand one.

 

[The Blackhat Guy]

ok mr expert how much would you 'test' with?

Depends of the audience, at least 5%. So, if he's audience is 200k, he needs at least 10k reach. The cost per reach it really depends on country/niche/targeting. But def. more than $5