Do you still build links during a Google update or wait it out?

Titans said:

I usually slow things down during an update and focus more on audits and content adjustments. But sometimes a fresh, relevant link actually helps stabilize rankings. Curious what your move is when the algo is shifting.

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seo crazy said:

During updates, I build only high-quality niche links because they signal trust, while putting most energy into audits and content tuning.

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Roberto0 said:

I only focus on high quality niches when it comes to posting as well as apply for blue checks or further verifications

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Starblazer said:

The parameters change with each update. If an entire niche (like for example, affiliate sites) tanks, then pouring money into it won't make any sense. So, it's better to check if Google still values the kind of links we want and the niche market is unaffected before running link building campaigns.

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proxyher said:

Sometimes I drop a few super relevant links, but only high-quality ones. Anything spammy is a no-go during updates

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JacksonMiller said:

I don’t stop link building during updates, but I definitely adjust the pace. If Google’s rolling out something big, I keep things looking super natural — branded anchors, naked URLs, and quality tier 1s only. Once the dust settles and it’s clear what the algo targeted, then I push harder with more aggressive anchors/tiers.

If you completely stop during an update, it looks unnatural (real sites don’t suddenly stop getting links). But blasting thousands of PBNs or spammy tiers mid-update is just asking for trouble. Slow + steady + diversified is the move until the update stabilizes.

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Rank Pilot said:

Same here I ease up on big pushes during updates, focus on audits, UX, and tightening content signals.
But if I spot a strong contextual link opportunity, I’ll take it since it can act like an authority anchor while things settle.

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Titans said:

I usually slow things down during an update and focus more on audits and content adjustments. But sometimes a fresh, relevant link actually helps stabilize rankings. Curious what your move is when the algo is shifting.

Click to expand...