Thanks for your answers and time. Some questions:
1. What do you think about skag strategy?
2. Do you use a smart bidding strategy in your SN or GDN campaigns?
3. What do you think about "Search Network with Display Extension" campaign type?
4. Do you have satisfied with any bidding script? If yes, what type of bidding you use: bids for position, or for impression share?
5. Any recommendations about white-head-affiliate campaign? Final url, dynamic search campaign maybe, or something else?
Thanks a lot! And sorry for my non-native English.
Hi.
1. Just in order to make sure that everyone understands my answer. SKAG is a single keyword ad group.
Which mean an ad group that targets variations of a single keyword rather than having 10-20 keywords in your ad group.
I think that this method is great. it will get you Improved Quality Scores, better positions, lower CPC, better impression share, lower CPA, better control level.
HOWEVER
It will take more time and effort to create and manage the account. Your data is more "thin", and it will take more time to test things.
Also, I am almost always using some of the automatic bidding strategies like target CPA. In order to make these strategies work better than manual bidding, Google needs data. More specifically, conversions data.
It might not be possible / take a lot of time if you are using Skag. So if you like these auto strategies, do it only if you have a lot of conversions.
a lot of times, I ended up creating new Skag ad groups only to the keywords that worth the effort and time and have the conversion data needed. Sticking to the 80/20 rule.
2. Yes. I do that. Google automatic bidding strategies got improved in the last year. Think about the data Google have, that you will never have about the users (Device, Physical location, Location intent, Weekday & time of day, Interface language, Browser, Operating system, Demographics, Web placement etc) If they decided to target someone - they know a lot more than I'll ever know about that individual. So lately yes, and I see huge improvement since.
3. Never use it! It's just 2 different things that should be never combined.
4. I built my own script for that, that calculate everything on a spreadsheet and then change the bids accordingly. However, since Google improved their automated bidding strategies, I don't use it. They just know better
I did use to bid for positions when I wanted to improve my quality score and to build some brand awareness to some of my products.
5. Please clarify that question
BTW, I am interested to know what your thoughts about SKAG campaigns.
