Website design is dead unless you live rural, or you have the ability to convert the business site though rapid production and change on the whim and convert it into any language while giving the owner a brief guide how to login as administrator, and offer what backend services they want.
And where talking fast, if not well your obsolete.
However the wording sounds belittling and I'm not aware of ops life situations on where they want to go, so I don't mean to sound discouraging but just like niches, every location has opportunities even Andrew Tate knew how to exploit Romanian cartel style only fans service(now no one dares to mention it) so bubbles come and go.