Hi I know of 2 kinds of seo services one is the kind where they say "we will write 20 articles and submit them to high pr sites, plus 2000 high pr directories. also 200 social bookmarking sites" the other is "we will get you to page 1" i think the first one is a lot more common. But I am wondering what is the best practice when writing seo contracts? The first one, a regular person wouldn't understand. They would ask themselves "what good does this do for my site?" the second one, I dont like because then if they dont get to page 1, they will want their money back. so I guess the question is, what do you tell clients they are getting in exchange for their money?