If you make a shitty site it may be difficult to rank (and definitely difficult to convert to cash, i.e. make humans trust your site)
If you have no incoming links you won't rank either.
Need both, period.
What you don't need (for ranking) is 'social'. (facebook likes etc). It does not affect google ranking and he who tells you otherwise is a hippie liar trying to 'write something interesting and different' on his seo blog. You take the bait, you're a sucker, plain and simple.
Forget likes, pins, tweets. Concentrate on building a site that humans like and on getting quality links to that site. End of story.
If you have no incoming links you won't rank either.
Need both, period.
What you don't need (for ranking) is 'social'. (facebook likes etc). It does not affect google ranking and he who tells you otherwise is a hippie liar trying to 'write something interesting and different' on his seo blog. You take the bait, you're a sucker, plain and simple.
Forget likes, pins, tweets. Concentrate on building a site that humans like and on getting quality links to that site. End of story.