Do more than just buying PBN links

JournoNick

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So I've been getting asked lately if link building is still a valid form of SEO. Fuck yeah it is! I've dug into the websites of people that are asking me this and they're completely relying on PBN's and/or Web 2.0 links. Tsk tsk tsk... That might work for a bit, but not a long term strategy. Here are some of the things I do when link building...

Press Release Distribution - Yep, they still work if you completely ignore the "Free" ones.

Article Syndication - Build a legitimate network that syndicates content. Have you seen Rebelmouse of Paperli penalised lately? Noooo.

Blog Comment - I don't mean blasting the crap out of everything and anything in Scrapebox. Use Buzz Sumo or Ahrefs Content Finder to look for good content, read it then leave a valuable comment. Simples... Also use feedly, it's mad!

Forum Links - Yep, I said it... If you look at some big players in your niche, you might find that they are actually a member of a legitimate forum and have a branded link there. Some people even offer help for people asking questions. Amazing!

Guest Blogging - Go for big fish and work your way down. Even the spammiest looking bullshit blog can add some value in the mix. Hell, even some Fiverr blogs are ok if you add more than just your link (major footprint by the way).

Creative Gift Ideas - These gain social signals. If you're going to pay for them, do it right! Stop faking signals with bullshit bots that get deleted in a few months.

Link Bait - Write some great content, the kind that people will read and say out loud "that was sick!".... People will try to one up you, which generates buzz, and others will link to it as a reference. Good contents sparks debate and ideas. You think Rebecca Black has 2 million people liking her on twitter?

Create real Web 2.0 links - This means stop using GSA type software for tier one crap. Write something, link back to you.. Simple.

PBN it up - Yeah do it, but don't do it just to get it done. Get someone to generate content and social media attention for you "PBN", so basically treat is as an actual blog that people will want to read.

Hopefully that all makes sense... Go for the blackhat to get you up there, and when you have a good budget then swap hats and go whitehat.

If you have something valuable to add, go ahead.
 

maxedgames

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Thanks for the share, I agree 100% with you, just having PBN links isn't enough to see a decent rank change.
 

fc-dh

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I agree with your post accept with this:

Link Bait - Write some great content, the kind that people will read and say out loud "that was sick!".... People will try to one up you, which generates buzz, and others will link to it as a reference. Good contents sparks debate and ideas. You think Rebecca Black has 2 million people liking her on twitter?

This will only work if you're in a view niches, but try this for your local carpenter of plumber or try this for your acne site and see how much like you get, the only content that goes viral on social media is funny pics and movies, dumb life quotes and kittens :D I have yet to see the first local plumber of acne site go viral because of a piece of content written or otherwise.
 

peterstern9

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Yeah, totally agreed. PBN/SAPE + web 2.0s is minimum required to rank, only with PBN is very tough.
 

Lunatic Call

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Never keep all eggs in one basket , agree ! Also want to note 100 more times, than quality will win at the end over quantity !
 

Panther28

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This is all the best place to get links you can find. Any seo strategy should involve each of these, and if you don't have these avenues listed on a spreadsheet that you actively and regularly increasing, your falling behind the rest of us.
 

zebrahat

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Good post by the OP. Diversity is key, not only in the quality of the link sources, but the basic types of urls as well. Get a few image url links, video links, and document file urls as part of the backlink mix, it will make things look much more natural.
 

THUNDERELVI

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I will have to slightly disagree with you, I have been ranking my sites with my PBN and Web 2.0-s for a very long time now. I don't bother with other types of links or tiers anymore (unless it's churn and burn), these are pretty powerful to rank you #1 and maintain that rank over time.

The only other links I love and which are pretty powerful as well are of course legit guest posts and I'm always on the hunt for these. I guess the links you mentioned can't hurt as well if you do it right, but I prefer contextual backlinks nowadays.

Forum profile links, blog comments etc.. aren't contextual, they provide no real value except stick your backlink somewhere. Also syndicating content might still work for some, but I would be extra careful to have a thousand more other sites with my content all over the Internet.
 

john franky

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very nice share. Almost correct. But not elaborate. There are also many methods to have improve ranking. So try to be more.
 

JournoNick

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I agree with your post accept with this:

This will only work if you're in a view niches, but try this for your local carpenter of plumber or try this for your acne site and see how much like you get, the only content that goes viral on social media is funny pics and movies, dumb life quotes and kittens :D I have yet to see the first local plumber of acne site go viral because of a piece of content written or otherwise.

I don't quite meet you eye to eye there. I've had experience in being creative with local plumbers and locksmiths with success, you just need to b creative. Know your audience!

I will have to slightly disagree with you, I have been ranking my sites with my PBN and Web 2.0-s for a very long time now. I don't bother with other types of links or tiers anymore (unless it's churn and burn), these are pretty powerful to rank you #1 and maintain that rank over time.

Sure, depending what niche you're in and the competition levels. Even Mr. Becker can rank some obscure longtail keyword that a handful of people will look for using just PBN's. Don't know how you would go with 10k+ keywords with millions of people fighting for #1.
 

eunicemartinez_21

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Very good post. I happen to just see a proof of this today. I was studying the backlinks of the top 10 sites for the new keyword I want to target. 1st to 7th site have a very little diversity happening on their backlinks profile (but at least they have diversity). Now the 8th position is the most interesting. I look at his backlinks and he have a lot of PBN links. Now I was wondering why he isn't ranking higher than those 7 above him cause he clearly beat those 7 when it comes to type of links then when I finish looking at his links, I found the answer to my question. He doesn't have any diversity. All of his links was PBN links and nothing else. I can say that he could get easily get the top 1 position if he diversified his BL even a little bit.
 

THUNDERELVI

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Sure, depending what niche you're in and the competition levels. Even Mr. Becker can rank some obscure longtail keyword that a handful of people will look for using just PBN's. Don't know how you would go with 10k+ keywords with millions of people fighting for #1.

Funny you say that, because it's exactly the opposite. In the "Mr. Becker" niches, you can still get away with all those low quality links you said if you don't overreact it. But in 10k+ keywords with millions of people fighting #1, perfect on-site and HQ contextual links (PBN, Web 2.0, Guest Posts) is all it takes. And yes I have websites in both kind of niches and I still use the same strategy with success, but each on his own I guess...
 

jennyxzxz

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Nice information!

Can i ask if this is applicable to ranking a local site? Do you use all the above ranking a local site too? Or what other strategies you will use in ranking a local site?

Because my niche is highly competitive and also 1 of my competitors rank solely using PBN. What should you think i should build after having finishing on-site and building local citations?

Thank you!
 
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