It really depends on your audience and content type. Lately, Instagram’s algorithm favors Reels, so short-form videos tend to get more reach and discovery. That said, carousels still have value—especially if your audience is niche or highly engaged with your content. Carousels are great for storytelling, tutorials, or detailed tips, where users swipe through multiple slides.A good strategy is to mix both: use Reels for broad discovery and carousels to deepen engagement with your core followers. Testing both formats and tracking performance is key, because results can vary depending on niche and content quality.