Do backlinks still carry the same power in 2025?

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Relevant links carry more weight than previously and general links lost power. That's what I noticed, at least.

Backlinks importance go beyond Google, as it helps with AI visibility as well.
 
With all of Google's changes, I'm wondering if content has replaced backlinks as the primary ranking factor.
Some carry less, some carry more. This is an ever-changing thing in SEO.

If your real question if backlinks are useful at all, they are one of the very few major factors nowadays.

I remember some years ago, some proud guys could showcase only-content pages without links ranking top in very competitive keywords. Nowadays, this is not happening.
 
Backlinks are always important but it depends how you are building and quality matters.
 
The type of backlinks you are building is more important.
 
Google uses them to understand your site's niche and credibility. So yes, they still work, but they must be highly relevant and natural
 
With all of Google's changes, I'm wondering if content has replaced backlinks as the primary ranking factor.
No backlinks are still number one ranking factor.
 
I treat content as the foundation and backlinks as the accelerator, and that works best for me.
 
With all of Google's changes, I'm wondering if content has replaced backlinks as the primary ranking factor.
Yes, backlinks are still a powerful SEO factor in 2025, but their importance
has shifted from quantity to quality and relevance
 
With all of Google's changes, I'm wondering if content has replaced backlinks as the primary ranking factor.

Yes. Content is now the primary ranking factor instead of links.

Google decided to do this in the age of AI content.

With the internet full of content, it makes perfect to make content the primary ranking factor and make links, a voting mechanism from real sites and one of the few ways to get trust and authority signals. :-)

Unfortunately it is actually now the opposite. You cant even rank with strong topical authority anymore. In fact i barely even use that term anymore it had become so irrelevant.

All that matters in 2025;

Links
User signals
Trust signals

Onpage only gets you a seat at the table.
 
Yes it still matters, but relevant backlinks will give the best results.
 
yes ofc backlinks will always be one of the main metrics to google
 
Okay, Here I am joined since a years, But still now one write about the what are the strategies of backlinks looks like in practicle? So, In this post I am goinf to break the backlink strategies that I think should be know everyones. Read it full!

I saw there are many backlinks strategies are thier posted, but In practicle what are meaning of it. That mean it should be diffrent for everyone but the process of of making backlink also not the same.

Like:
1) A first strategy you can use that is creating all type of backlinks like: Directory, Classified, Blog, Article, PR, Bookmark etc. for the 3 months and after that analyise them what got live or not, after that You can recreate backlink by checking your lost backlinks for the backlinks site, Also there are many website who allow to create multi backlinks with diffrent keywords for the same domain.
 
Yes, Good backlinks are still number one ranking factor.
 
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