- Oct 13, 2024
- 710
- 85
Yup, CPMs and conversion costs are definitely up across most verticals lately - especially on fresh setups.We’ve been seeing better results by combining aged infra + simplified funnels with strong creatives.
Digital transformation is too expensive (Facebook)
- Thread starter Edward Bernaye Agency
- Start date
Genus Agency
BANNED
- Dec 19, 2024
- 1,183
- 581
Yes the conversion cost per result is quite high recently, have you tried updating new ad copy for your campaign and check the results
- Aug 8, 2024
- 1,599
- 239
Yes, rising costs make advertisers hesitant to increase budgets and scale.
Edward Bernaye Agency
Banned - Multiple accounts to game the forum.
- Dec 19, 2024
- 548
- 424
GEO is interesting, is it good?
Jasmine Agency
Newbie
- Jun 22, 2025
- 32
- 9
Review your products and images + content
Miracle Agency
BANNED
- Sep 12, 2024
- 912
- 497
Many advertisers have had to pause their work for the time being, you need to adapt to the new meta algorithm and change your content.
- Jan 11, 2024
- 662
- 65
Yes, conversion costs have risen sharply lately due to increased competition and stricter ad policies.
Alex drimar
Supreme Member
- Oct 18, 2023
- 1,293
- 183
Yes, conversion costs on Facebook have increased significantly recently, especially with cold traffic files.
High CPM, CTR decreased, but conversion rate did not improve, causing ROAS to drop significantly.
Our team is having to retest the entire funnel, and at the same time allocate part of the budget to other channels to balance performance.
High CPM, CTR decreased, but conversion rate did not improve, causing ROAS to drop significantly.
Our team is having to retest the entire funnel, and at the same time allocate part of the budget to other channels to balance performance.
- Jan 2, 2023
- 816
- 786
Looks like Facebook is tightening up on "commercial" reach. I tested the same video separately, just changing the title + delayed comment link, CR increased significantly.
Edward Bernaye Agency
Banned - Multiple accounts to game the forum.
- Dec 19, 2024
- 548
- 424
Tks for sharing, I will try it, and give feedback @bet365days
hernandezlady93
Newbie
- Jul 11, 2025
- 16
- 8
Yes, CPMs have risen recently. Testing different GEOs and creative angles helps, but scaling now requires more patience and budget.
Noona Agency
BANNED
- Apr 17, 2025
- 1,355
- 1,455
The transition is costly and inefficient, but we must remain patient and creative.