Digital transformation is too expensive (Facebook)

[Tissot Agency]

Yup, CPMs and conversion costs are definitely up across most verticals lately - especially on fresh setups.We’ve been seeing better results by combining aged infra + simplified funnels with strong creatives.

 

[Genus Agency]

Yes the conversion cost per result is quite high recently, have you tried updating new ad copy for your campaign and check the results

 

[Wind Marketing Agency]

Yes, rising costs make advertisers hesitant to increase budgets and scale.

 

[xavierfok]

the price is only going to go up... we will need to figure out not only the creatives, but work on the product to increase customer lifetime value, buying frequency, average cart value to afford the higher prices

 

[Edward Bernaye Agency]

CPMs and CPCs have been on the rise, especially in competitive niches. Testing different GEOs and creative angles does help, but scaling now requires more patience and budget.

GEO is interesting, is it good?

 

[Jasmine Agency]

Conversion is so expensive lately, do you guys have the same problem???

Review your products and images + content

 

[Miracle Agency]

Conversion is so expensive lately, do you guys have the same problem???

Many advertisers have had to pause their work for the time being, you need to adapt to the new meta algorithm and change your content.

 

[Mr.Lee Agency]

Yes, conversion costs have risen sharply lately due to increased competition and stricter ad policies.

 

[LG AGENCY]

How can we avoid that risk, do you have any advice?

 

[Alex drimar]

Yes, conversion costs on Facebook have increased significantly recently, especially with cold traffic files.
High CPM, CTR decreased, but conversion rate did not improve, causing ROAS to drop significantly.
Our team is having to retest the entire funnel, and at the same time allocate part of the budget to other channels to balance performance.

 

[BET365DAYS AGENCY]

Looks like Facebook is tightening up on "commercial" reach. I tested the same video separately, just changing the title + delayed comment link, CR increased significantly.

 

[Edward Bernaye Agency]

Looks like Facebook is tightening up on "commercial" reach. I tested the same video separately, just changing the title + delayed comment link, CR increased significantly.

Tks for sharing, I will try it, and give feedback @bet365days

 

[hernandezlady93]

Yes, CPMs have risen recently. Testing different GEOs and creative angles helps, but scaling now requires more patience and budget.

 

[Noona Agency]

The transition is costly and inefficient, but we must remain patient and creative.