Difference MB and PPC?
- Thread starter *AMEX
- Start date
dennisyu
Senior Member
- Jan 9, 2010
- 872
- 409
Large media buys are usually bought directly from a site, via insertion order. Which is basically just a contract.
But media buying is just a broad term for buying display ads (i.e. banners) on sites. Paying for impressions, a certain length of time, or even ppc, it's all media buying.
The thing is, you pay upfront. For example sitescout requires a $500 deposit first. Buyads.com is another example where you can view the sites in their inventory, select how much traffic you want, then pay for it. Kinda like a shop for traffic.
But media buying is just a broad term for buying display ads (i.e. banners) on sites. Paying for impressions, a certain length of time, or even ppc, it's all media buying.
The thing is, you pay upfront. For example sitescout requires a $500 deposit first. Buyads.com is another example where you can view the sites in their inventory, select how much traffic you want, then pay for it. Kinda like a shop for traffic.
Tom Green
Registered Member
- May 7, 2013
- 62
- 9
CPC is just one payment method for the Media you buy.
If you meant PPC, as in AdWords, then you're talking about Contextual Advertising, vs. Display banners.
It's really a question of media types, and payment methods. Cross them, you have every marketing available.
Banner (possibly also NON-contextual text links) + Commission per sale? Affiliate Marketing.
Banner + Commission per action, regardless of sale amount? CPA programs.
Contextual ads + payment per click? AdWords, etc.
You see what I mean. It's really a matter of running most methods that seem suitable, keeping those that have a positive ROI. There's no such thing as too much profit, just whether it's positive overall ROI or not.