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Difference MB and PPC?

Discussion in 'Media Buying' started by *AMEX, May 31, 2013.

  1. *AMEX

    *AMEX Regular Member

    Apr 11, 2011
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    Whats the difference between PPC and media buying?
  2. dennisyu

    dennisyu Power Member

    Jan 9, 2010
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    Large media buys are usually bought directly from a site, via insertion order. Which is basically just a contract.

    But media buying is just a broad term for buying display ads (i.e. banners) on sites. Paying for impressions, a certain length of time, or even ppc, it's all media buying.

    The thing is, you pay upfront. For example sitescout requires a $500 deposit first. Buyads.com is another example where you can view the sites in their inventory, select how much traffic you want, then pay for it. Kinda like a shop for traffic.
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  3. Tom Green

    Tom Green Registered Member

    May 7, 2013
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    CPC is just one payment method for the Media you buy.

    If you meant PPC, as in AdWords, then you're talking about Contextual Advertising, vs. Display banners.

    It's really a question of media types, and payment methods. Cross them, you have every marketing available.

    Banner (possibly also NON-contextual text links) + Commission per sale? Affiliate Marketing.
    Banner + Commission per action, regardless of sale amount? CPA programs.
    Contextual ads + payment per click? AdWords, etc.

    You see what I mean. It's really a matter of running most methods that seem suitable, keeping those that have a positive ROI. There's no such thing as too much profit, just whether it's positive overall ROI or not.