Discussion in 'Media Buying' started by *AMEX, May 31, 2013.
Whats the difference between PPC and media buying?
Large media buys are usually bought directly from a site, via insertion order. Which is basically just a contract.
But media buying is just a broad term for buying display ads (i.e. banners) on sites. Paying for impressions, a certain length of time, or even ppc, it's all media buying.
The thing is, you pay upfront. For example sitescout requires a $500 deposit first. Buyads.com is another example where you can view the sites in their inventory, select how much traffic you want, then pay for it. Kinda like a shop for traffic.
CPC is just one payment method for the Media you buy.
If you meant PPC, as in AdWords, then you're talking about Contextual Advertising, vs. Display banners.
It's really a question of media types, and payment methods. Cross them, you have every marketing available.
Banner (possibly also NON-contextual text links) + Commission per sale? Affiliate Marketing.
Banner + Commission per action, regardless of sale amount? CPA programs.
Contextual ads + payment per click? AdWords, etc.
You see what I mean. It's really a matter of running most methods that seem suitable, keeping those that have a positive ROI. There's no such thing as too much profit, just whether it's positive overall ROI or not.
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