Rachana,
As far as content is concerned, the word "optimization" is normally associated to SEO.
When we talk about "SEO", that involves a "keyword", most often than not.
For me, I don't see a significant difference between "title optimization" and "keyword-based title".
Maybe it's just me but that's how I see it. This explanation is the same explanation I give to my clients every time they order some keyword-based articles.
Yogi's answer makes sense, by the way.