Deranking a single page?

I have a page on a client's site that continually bring in a lot of traffic. It was originally created in 2009 as click bait and had the word "free" in it. It still gets a lot of organic traffic, which is great, but these visitors aren't doing anything else on the site. We've tried in article ads etc but the free traffic just reads the article and bounces.
My question is, do I remove the page? Do I redirect it? It's been almost 10 years and it's still ranking. Someone suggested just removing it - should I bite the bullet and do that and suffer the consequences?
Not sure how to proceed. Thanks for any advice.

try to add popup ads on your page.

Not sure what that page is all about, but if the visitors aren't doing something - it could either be bot traffic, or your ads aren't visible enough, of that article just doesn't make the visitor do something - a general content perhaps?
You can try using a plugin that can potentially trap the visitor to engage in doing something - like a content locker with a bait, and maybe that could spearhead some action.