It's worthwhile reading his biography, the man was a genius.
Something a lot of people don't know, just pure trivia. He was a Secret Agent. During WW II he worked in the same team as James Bond creator Ian Fleming, and Roald Dahl, author of Charlie and the Chocolate Factory. They were basically in charge of "selling" the US Government and Populace on entering the war on behalf of Britain. Noel Coward was also part of their spy-ring, they were "Churchill's Dirty Tricks Squad"
There was an NPR piece on them and a very good book by Jennet Conant called The Irregulars.
HOW IS THIS RELEVANT?
1. They were the archetypal 'black hats' I mean, these guys were the model for secret agent James Bond.
2. They were salesmen. It's no accident all three men went into writing after the war. All wrote very compelling *stories* and highly persuasive writing
And David Ogilvy in particular wrote some of the most compelling ad copy in history.
Same psychological principles at work, if you are a Secret Agent trying to covertly "sell" an entire nation on the idea of entering a war, just higher stakes.
