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David Ogilvy

Discussion in 'Copywriting & Sales Persuasion' started by Kuz32, Jan 10, 2014.

  1. Kuz32

    Kuz32 Junior Member

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  2. Beven

    Beven Elite Member

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    Is there any free content he's posted online?

    Would probably be better for someone to get familiar with his style before buying his books.
     
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  3. Duffers5000

    Duffers5000 Elite Member

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    Its worth picking up a second hand copy of "Ogilvy on Advertising" off ebay. Theres usyally a copy there for a few quid.

    Very old school...he was the father of modern advertising but selling principles dont go out of date.

    Heres a free copy of "confessions of an advertising man" which is more about business principles but does cover writing good copy.

     
  4. farfetchedmoney

    farfetchedmoney Regular Member

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    or do a search and get it free in downloads section or google :rolleyes:
     
  5. Kuz32

    Kuz32 Junior Member

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    Yes, it's a widely read text, you should be able to source it by "other means" ;)
     
  6. RedOctobre

    RedOctobre Jr. VIP Jr. VIP Premium Member

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    I'd definitely recommend "Confessions of an Advertising Man" by Ogilvy, great book. "Positioning: The Battle For Your Mind" by Al Ries and Jack Trout is another great one.

    Best,
    Red
     
  7. Punisher

    Punisher Junior Member

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    Thanks for the lead, great info.
     
  8. Jason Wolfe

    Jason Wolfe Junior Member

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    available on uTorrent??
     
  9. ChrisX

    ChrisX Jr. VIP Jr. VIP Premium Member

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    I didn't find Ogilvy's book the most actionable material, but it's one of those books every direct response marketer should read.
     
  10. Kuz32

    Kuz32 Junior Member

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    I think he has some profounds concepts of advertising wihch are part of our fabric now but perhaps he's not as "actionable"
     
  11. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    Eugene Schwartz, Joe Sugarman, Clayton Makepeace, Gary Bencivenga,
    Gary Halbert, David Garfinkel. Bob Bly, Robert B. Cialdini & Dan Kennedy.

    All are reputable copywriters in the industry, and all of them have published
    books and courses on the subject.

    You may find some of their materials in our Copywriting Downloads Section.

    Cheers! :)
     
  12. Light5aber

    Light5aber Newbie

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    Ogilvy, father of modern direct response advertising. His copywriting for ads are legendary. Any copywriter, marketer should study his work.
     
  13. graeterslover

    graeterslover Newbie

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    It's worthwhile reading his biography, the man was a genius.
    Something a lot of people don't know, just pure trivia. He was a Secret Agent. During WW II he worked in the same team as James Bond creator Ian Fleming, and Roald Dahl, author of Charlie and the Chocolate Factory. They were basically in charge of "selling" the US Government and Populace on entering the war on behalf of Britain. Noel Coward was also part of their spy-ring, they were "Churchill's Dirty Tricks Squad"

    There was an NPR piece on them and a very good book by Jennet Conant called The Irregulars.

    HOW IS THIS RELEVANT?
    1. They were the archetypal 'black hats' I mean, these guys were the model for secret agent James Bond.
    2. They were salesmen. It's no accident all three men went into writing after the war. All wrote very compelling *stories* and highly persuasive writing
    And David Ogilvy in particular wrote some of the most compelling ad copy in history.

    Same psychological principles at work, if you are a Secret Agent trying to covertly "sell" an entire nation on the idea of entering a war, just higher stakes.
     
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  14. clicksolvemat

    clicksolvemat Newbie

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    Ha thats cool to know ;)

     
  15. Perpetual

    Perpetual Newbie

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    Great info as never knew!
    It's nice to get a bit of background info on the origins of James Bond etc,
    amazing what you find out on BHW ��