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CTR = 0.1 % only !!! Need help.

Discussion in 'FaceBook' started by pole88, Sep 20, 2011.

  1. pole88

    pole88 Newbie

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    Hey

    i started a campaign and got 30000 impressions, but only 30 clicks.

    i know that the targeting was good, cause i chose very similar bands.

    But i think my "ad" is bad.

    Here it is: ( Band Promotion )


    img195.imageshack.us /img195/3346/89861457.jpg


    What should i do better here?

    i Paid 0.40 $ for 1000 impressions.

    thanks :)
     
  2. mojstermiha

    mojstermiha Regular Member

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    I'm not sure you can simply conclude that if a person likes metal band A, also likes metal band B. After all, we are not rational when it comes to art. Brake the ad into smaller ads (smaller targeted audience groups), targeting only 1 specific band each time and analyze the outcome.


    A few pointers:

    - Use CPC when you can't micro target (for example, you don't know or cant find the right likes and interests that would give you a small sniper targeted group of people)

    - If you can use micro targeting, then CPM will probably be the best choice.

    - I would crop that image a little and make people on it look bigger. Probably I would use picture where you can clearly see a person's face.

    - Try more than 1 image. You'll be surprised how different CTR's you'll get with each.

    - When using a face, look for funny, angry, stabbing-eyes kind of face.

    - Framing an ad with a thin red line would be a good addition. Split test of course, just to be sure.

    - Women is better than man (often even when targeting women).

    - Try it via Fan Page, initial CTR will be much higher but I can't say anything about the final ROI.
     
    • Thanks Thanks x 2
    Last edited: Sep 20, 2011
  3. utopian

    utopian Registered Member

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    to add on to earlier points shared by Mojstermiha; also try creating 2 -3 ads with different images ...to see which one is giving best CTR
     
  4. clyde

    clyde Elite Member

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    Can't view the image you posted bruh, might want to fix that.
     
  5. xxMP3xx

    xxMP3xx Regular Member

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    @mojstermiha - Bang on target, I tried everything you just said except one, will try that too :D
     
  6. hyronimus

    hyronimus Registered Member

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    isnt a 0,01$ click job better than a job based on impressions?
    i tried imp jobs a few times but never got a clickrate high enough
    any tricks on that?
     
  7. xxMP3xx

    xxMP3xx Regular Member

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    CPM based ads always receive less click than CPC.
     
  8. hyronimus

    hyronimus Registered Member

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    i tried it myself today

    switched my inactive 0,25% cpc to a cpm and... same campaign, same img, same text but 0,020% clickrate instead :#

    clicks cost me 3,5x more than with cpc