Critique my strategy

A

aldoraine

Regular Member

May 3, 2013

204

75

• Jul 22, 2013

• #1

Alright, I have around a grand set aside for media buys. Can you tell me if this strategy would be a good idea?
I'm going to do some small tests to see if I have a decent offer that is converting, or at least getting order form impressions.
Then, I am going to run a full campaign for a week.
After a week I will pause it, and optimize everything. Ads, sites, times, positions, etc.


Throughout the week I will monitor, and delete ads that just aren't getting clicked at all.

Also, could I use a redirect on my own page to the CPA offer's landing page in order to put a tracking pixel there as well? That way I know which banners are actually converting

Thanks for the help!!

 

A

aldoraine

Regular Member

May 3, 2013

204

75

• Jul 23, 2013
• Thread Starter Thread Starter

• #2

Well, I guess I'll just have to start testing then.

 

B

blkmagic

Junior Member

Apr 12, 2013

156

18

• Jul 23, 2013

• #3

This is a usable strategy. Just make sure you have a decent paying offer.

 

A

aldoraine

Regular Member

May 3, 2013

204

75

• Jul 23, 2013
• Thread Starter Thread Starter

• #4

Thanks. Is it ok to link my banner to my own site or tracking, and then just redirect to the offer. I've seen this done in ppc so I'm guessing it's possible with this.

 

kivd1

Junior Member

Jun 16, 2011

138

25

• Jul 24, 2013

• #5

you're missing out on the #1 most important thing with media buying; Retargeting!

if you're retargeting you're wasting your time AND money

 

A

aldoraine

Regular Member

May 3, 2013

204

75

• Jul 24, 2013
• Thread Starter Thread Starter

• #6

Should you retarder while you're optimizing? I thought you did that after you have a large enough 'list' an do it in a separate campaign.