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Critique my strategy

Discussion in 'Media Buying' started by aldoraine, Jul 22, 2013.

  1. aldoraine

    aldoraine Regular Member

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    Alright, I have around a grand set aside for media buys. Can you tell me if this strategy would be a good idea?
    I'm going to do some small tests to see if I have a decent offer that is converting, or at least getting order form impressions.
    Then, I am going to run a full campaign for a week.
    After a week I will pause it, and optimize everything. Ads, sites, times, positions, etc.


    Throughout the week I will monitor, and delete ads that just aren't getting clicked at all.

    Also, could I use a redirect on my own page to the CPA offer's landing page in order to put a tracking pixel there as well? That way I know which banners are actually converting

    Thanks for the help!!
     
  2. aldoraine

    aldoraine Regular Member

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    Well, I guess I'll just have to start testing then.
     
  3. blkmagic

    blkmagic Junior Member

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    This is a usable strategy. Just make sure you have a decent paying offer.
     
    • Thanks Thanks x 1
  4. aldoraine

    aldoraine Regular Member

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    Thanks. Is it ok to link my banner to my own site or tracking, and then just redirect to the offer. I've seen this done in ppc so I'm guessing it's possible with this.
     
  5. kivd1

    kivd1 Junior Member

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    you're missing out on the #1 most important thing with media buying; Retargeting!

    if you're retargeting you're wasting your time AND money
     
  6. aldoraine

    aldoraine Regular Member

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    Should you retarder while you're optimizing? I thought you did that after you have a large enough 'list' an do it in a separate campaign.